PwC and Adobe Alliance

The 3D digital transformation is here

  • Report
  • 5 minute read
  • June 21, 2024

How to leverage 3D technology as your next great competitive advantage

Consumer-driven companies are facing the challenge of bringing products to market quickly while meeting rising customer expectations for personalized content. Despite rapid technological advancements, many businesses struggle to optimize their investments and achieve measurable value from new technology.

However, successful brands have found that 3D design is a game-changer. By integrating 3D technology throughout their processes, companies have experienced impressive results such as increased speed and agility, reduced costs and carbon footprints, and the ability to create more photorealistic outputs.

From product design to content creation, 3D technology has the potential to revolutionize workflows and ignite creativity. Dive into the white paper to learn how 3D design has the potential to become a competitive advantage for your business by revolutionizing workflows and igniting creativity.

Leverage 3D technology as your next competitive advantage.

Key findings

3D design is changing the way companies do business by helping them save time, resources and delivering quality. Integrating 3D technology throughout the pipeline has helped organizations:

Our research revealed that creative leads often use 3D technology to shave entire days, weeks and even months from pre-existing processes. They’ve decreased the amount of time it takes to complete critical steps in the product development process by up to 50%. When replacing traditional photoshoots with 3D technology, the overall content creation process is up to 2x faster.

Across industries, teams are reimagining workflows to help reduce waste and achieve up to 3x fewer physical samples while helping contribute to lower carbon footprints. In addition, replacing traditional photoshoots with a virtual environment for content creation has resulted in up to a 5:1 cost savings.

3D technology helps companies across all kinds of industries create increased realism, precision, and versatility in their outputs. As a result, companies can dramatically increase the level of quality delivered to customers.

Adobe Substance 3D results
Adobe Substance 3D results
Adobe Substance 3D design

About the survey

To determine how 3D technology can empower brands, we conducted in-depth interviews with Adobe customers at various stages of their 3D journeys. Our research spanned 13 global companies in seven industries that are using 3D technology for a wide range of use cases.

Contact us

Kim Clifford

Kim Clifford

Principal, Customer Transformation, PwC US

Roberto Hernandez

Roberto Hernandez

Front Office Consulting Partner, PwC US

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