Unlocking the power of AI and data to elevate Medical Affairs performance and collaboration.
Connected Medical Affairs solutions built on AWS
Built on AWS, PwC’s Connected Medical Affairs solutions harness AI, analytics, and automation to enhance evidence generation, deliver deeper medical insights, and elevate stakeholder engagement — empowering smarter decisions, operational efficiency, and better patient outcomes across the pharma value chain.
Medical Affairs has come a long way since its inception as a support function to provide scientific information to healthcare professionals (HCPs) and answer queries related to usage of in-market drugs – it can now unlock value across the organization as a key strategic function of the pharmaceutical organization. Medical Affairs leaders are expected to own areas that raise organizational performance and demonstrate impact, with the primary value proposition defined by evidence, engagement, and insights that combine for improved stakeholder experiences and treatment outcomes.
At PwC, we have developed a suite of Connected Medical Affairs solutions, that can revolutionize evidence generation, stakeholder engagement, and medical insights. Built on AWS, our tech-enabled solutions can leverage artificial intelligence (AI), advanced analytics, and visualization tools to help drive transformative outcomes.
Features and capabilities
- Medical intelligence
- Medical insights management
- Medical information request triage and response generation
- Medical operations
- Medical content management
- Medical strategy management
Medical intelligence
Generative AI driven research engine for targeted and efficient analysis and extraction of key information across data such as medical documentation and scientific literature.
Illustrative capabilities:
- Medical document and scientific literature search: Ask questions on specific topics using natural language, getting relevant answers with citations and thought process.
- Document summarization: Upload multiple documents to quickly synthesize the main points.
- Medical strategy comparison: Conduct a comparison of the medical strategy against a reference source to evaluate the relevance and potential impact of the document to the strategy.
Medical insights management
Holistic management of the medical insights process, leveraging generative AI to surface insights from sources including healthcare provider (HCP) interactions, medical congresses, and real-world evidence (RWE) sources.
Illustrative capabilities:
- Insight data entry, automated meta-data tagging, and notifications: Provide a single access point for insights management.
- Analysis and summarization of insights: Generate briefs that can summarize insights analyses of customized topics.
- Real-time data sharing and action tracking workflows: Facilitate timely sharing of pertinent insights, and monitor actions taken based on those insights.
Medical information request triage and response generation
End-to-end management of the medical information process, leveraging natural language processing, machine learning, and generative AI.
Illustrative capabilities:
- Integrated details on medical information requests: Provide an overview of incoming medical information inquiries, including communication channel, history, and requestor.
- Automated medical information request triage: Categorize the medical information inquiry and suggest a standard response letter.
- Automated generation of non-standard response: Draft a tailored non-standard response letter to medical information inquiries where a standard response letter does not exist.
Medical operations
Real-time tracking of medical operational performance, with the integration of key data sources enabling display of pertinent business insights.
Illustrative capabilities:
- Real-time performance tracking: Instantly track the real-time performance of operations, providing up-to-date information at a glance.
- Integrated data sources: Consolidate and synthesize diverse data sets relevant to the medical domain, facilitating the extraction of business insights.
- Business insight generation and summarization: Summarize key data to enhance operational efficiency.
Medical content management
Development of modular medical content, facilitating approval, and availability.
Illustrative capabilities:
- Content reuse: Achieve greater utilization and scale by sharing content across channels, campaigns, and geographies.
- Accelerated delivery to key markets: Increase content velocity and opportunity for interaction by expediting MLR processes, streamlining content creation and localization.
- Cost reduction: Lower content production costs by reducing reliance on agencies, promoting reuse of existing content, and streamlining tactic assembly.
Medical strategy management
A medical strategy “workspace”, enabled by technology, can accelerate the planning process and improve access to the most current information for medical strategy creation and evolution.
Illustrative capabilities:
- Holistic set of “chapters” of a medical strategic plan, including medical narrative, scientific imperatives, evidence gaps, tactical activities, etc.
- Generative AI supported through ingestion of both internal documents and external content, providing a detailed view of information impacting a medical strategy.
- Creation of an asset or therapeutic area-specific medical strategic plan, managed by medical affairs leadership in real time, for review and distribution to internal stakeholders.
Driving value across medical affairs
Our Connected Medical Affairs solutions aim to help elevate scientific medical knowledge exchange and improve efficiencies, providing medical affairs professionals the opportunity for better decision making related to medical strategies.
By collaborating with PwC, clients can gain access to tech-enabled solutions that have not only been built with medical end users in mind, but also continuously evolve with technological advances. Subject matter advisors with years of medical experience will help guide clients through implementation and adoption, enabling the medical affairs function to achieve significant efficiency and innovation.
Examples of potential business benefits:
- 80% reduction in time spent analyzing and summarizing data from HCP interactions and scientific literature to generate medical insights with the potential to drive better patient outcomes.
- 75% reduction in time spent researching responses to medical questions and summarizing scientific literature, leading to improved customer service.
- Significantly less time spent researching and generating responses to medical information requests, improving customer experience and freeing up resources for other activities.
- Significant reduction in time spent on data interrogation for medical leaders, enabling them to focus more on collaboration and strategic initiatives.
- More effective approval processes and timely availability, offering ease of access benefits to medical end users.
Connected Medical Affairs success stories
