How AWS is transforming the automotive industry: PwC

The automotive industry is evolving with connected, autonomous, shared and electric (CASE) technologies and a shift to EVs. This digital transformation brings both opportunities and risks. Increased connectivity and advanced technologies necessitate robust cybersecurity measures. The move towards software-defined vehicles and connected services, and the reliance on cloud platforms like AWS, highlight the need for strong security practices. As the industry adopts new business models and builds an EV charging infrastructure, automotive companies should confirm security evolves with these changes and manage associated risks. Recognizing these unique challenges and opportunities in this rapidly evolving industry, PwC and AWS have collaborated to innovate and offer purpose-built automotive solutions. Our aim is to empower automotive companies to reinvent their business, drive success, and navigate the road towards electrification and connectedness of vehicles with agility and resilience.

Our core services and capabilities

PwC and AWS work together to offer a range of services and capabilities designed to modernize operations in the automotive industry, covering areas such as vehicle manufacturing, supply chain, connected mobility, and more. Leveraging AWS's scalable cloud infrastructure, data analytics, and AI capabilities, PwC provides strategic guidance on how to optimally use these technologies in the automotive sector.

Digital customer experience
Digital manufacturing
Connected solutions
Product engineering
Sustainability

Digital customer experience

The surge in on-demand content has necessitated automotive brands to understand customer behavior and provide personalized experiences. PwC collaborates with AWS to assist automakers in transforming the entire purchase journey from physical to digital. By utilizing solutions like Amazon Connect, Shielded Cloud, the cyber analytics platform, etc., we aid in modernizing marketing functions to be more data-driven and agile. This includes creating connected car experiences and driver-rich interactions that enhance customer experiences throughout the funnel. These advancements can unlock new growth opportunities with quicker lead times from concept to launch.

Digital manufacturing

Manufacturers are always in search of real-time insights to aid decision-making and unlock operational value. There’s a need to connect various machines, including legacy systems with different protocols, and analyze vast data to discover insights. Automakers are seeking to develop automation tools that predict potential issues like equipment failure or product defects. PwC, in collaboration with AWS, offers solutions to assist in this process. Apps and specific use case solutions can transform work methods and facilitate quick decision-making.

Connected solutions

The Internet of Things has grown increasingly important in business—not only in safeguarding employees, but in tracking assets, boosting operational efficiencies and decreasing waste. Solutions like Indoor Geolocation Platform uses a building’s existing radio frequency signals to pinpoint the whereabouts of staff who request assistance and keep track of valuable equipment. With Remote Data Collection, IoT sensors can bring real-time visibility to a particular space and send notifications when issues arise. PwC’s proprietary platform, Signal Graph, ingests and combines massive amounts of streaming, time-series data from myriad sources. Native machine learning detects patterns and anomalies, enabling powerful real-time, insights-driven decisions.

Product engineering

In the fast-paced auto industry, staying ahead is tough. But with the right technology platform, automotive designers can better overcome challenges and keep up with innovation. PwC and AWS work together to offer a secure and comprehensive cloud solution for faster design turnaround times, accelerated engineering development, and valuable insights. By leveraging design, test, and simulation data in a traceable way, customers can collaborate with suppliers and OEMs on a single platform. With AWS and partner enabled solutions, developing new and innovative products is easier and quicker than ever.

Sustainability

According to a UN Study, 99% of CEOs think sustainability issues are important to the success of their business. PwC has deep experience in managing emerging sustainability risks and opportunities, within organizations and across value chains. Collaborating with AWS, we help automakers meet consumer expectations around sustainability, digitized sharing, and electric with data-powered decision making. We also support how companies address risks, regulations, and legal considerations stemming from smart mobility.