The new rules of vibe coding: Why “no approvals only vetoes” work

In the second video of the Unmodeled briefing series, Vercel CTO, Malte Ubl, joins the conversation to explore how organizations can move faster with AI while keeping people at the center of the work. A key theme throughout the discussion is that the most effective AI tools aren’t designed to replace people—they remove the repetitive tasks that get in the way of higher-value work. Malte shares how Vercel is using AI agents to handle high-frequency, low cognitive-load activities like lead qualification and abuse detection, allowing teams to focus their time and energy on more creative and strategic efforts.

The conversation also dives into the rise of “vibe coding” as a new form of communication inside organizations. Rather than aligning around presentations or documents, teams can bring working prototypes into discussions—dramatically accelerating decision-making and reducing rework. Malte also discusses how companies can democratize building while maintaining strong security and governance, and how rethinking traditional approval processes can help teams ship faster without sacrificing compliance. Together, these ideas highlight how the right platforms, guardrails, and mindset can unlock a faster pace of innovation.