Strategy& unveils next-generation Org DNA Profiler for leaders navigating transformation and change

Many leadership teams know execution isn't where it should be, but few can say exactly why. Decision-making, employee motivation, information flow, structure: any one of these could be the root cause, but without a rigorous way to isolate it, transformation efforts often risk fixing the wrong thing.

The stakes for getting this right have grown. PwC's 2026 AI Performance Study found that just 20% of organizations capture nearly three-quarters of AI's economic value. That gap is organizational, not technical, and closing it starts with understanding how decisions actually get made, how information flows, and where structure gets in the way. The Org DNA Profiler helps leaders identify those conditions so they can target the organizational changes that let AI investments pay off.

The diagnostic gives leaders a clear view of how their organization operates today, helping reveal the patterns that enable execution, where friction may be getting in the way, and what to focus on to improve performance.

Informed by more than two decades of Strategy& organizational effectiveness research and application across hundreds of organizations, the Org DNA Profiler brings that proven methodology into a self-serve online survey that takes about five minutes to complete and delivers results instantly. Leaders can see where their organization sits on a spectrum of execution patterns, from weaker-execution models like ‘Passive-Aggressive’ and ‘Fits-and-Starts' to stronger-execution models like ‘Resilient’ and ‘Military Precision.' Underlying those seven models are four building blocks the survey scores individually: decisions and norms, motivators and commitments, information and mindsets, and structure and networks. These are the core aspects of how an organization operates, and together, they show leaders not just that execution is off, but which lever to pull first.

Why this matters for clients

The value isn't simply another organizational assessment. It's a faster path to focused leadership action. The Org DNA Profiler helps quantify which issues matter most, shows where perspectives differ across the organization, and uses industry benchmarks to contextualize and prioritize what leaders are seeing.

Organizations typically uncover three to four critical themes that are enabling or constraining performance, giving leadership teams an evidence-based starting point for deeper discussion and transformation planning.

The impact isn't theoretical. In a recent engagement, unclear decision rights meant that reviews for putting AI models into production were taking months per cycle across risk, security, architecture, and business stakeholders. Clarifying who owned each decision helped reduce that to days. This is the kind of constraint the Org DNA Profiler can catch.

The organizational lens is particularly relevant as companies scale AI. Technology alone doesn’t determine whether AI delivers value at scale. Decision rights, incentives, information flow, mindsets, and organization structure can enable, or constrain, adoption and execution. The Org DNA Profiler can give leaders a way to evaluate these organizational conditions alongside their technology investments. Explore this connection further in our new article, “Check the Organization to Scale AI.”

Org DNA Profiler, by the numbers

• 20+ years of organizational effectiveness research and application
• 57.8K+ cross-industry responses in the benchmark database
• 28 core survey questions, plus configurable demographics
• 7 organizational models, from weak-execution to strong-execution
• 4 building blocks scored: decisions and norms, motivators and commitments, information and mindsets, and structure and networks
• 14 languages available for survey deployment
• 1-2 business days to configure and launch a survey
• 3-4 critical themes typically uncovered per organization

Execution problems rarely come with a clear cause. The Org DNA Profiler matches organizations to one of seven models and scores them across four building blocks, then benchmarks the results against a database of cross-industry responses. The result isn't just knowing something's off; it's knowing exactly where, and how you compare to others. See how your organization stacks up against more than 57.8K peers and find out what's really constraining execution. Explore the Org DNA Profiler.