The human edge in AI design: Why creativity still matters

In episode 5 of the Unmodeled briefing series, Figma’s Chief Design Officer, Loredana Crisan, joins the conversation to explore how AI is transforming the design process—and why human creativity remains essential. The conversation examines how AI can accelerate workflows, simplify complex tasks, and expand creative possibilities, while highlighting the importance of human judgment, originality, and intentional design in creating meaningful digital experiences.

Loredana also explores the risks of relying too heavily on AI-generated designs, why authenticity and creative ownership matter, and how designers can use AI without sacrificing their unique point of view. From evolving skill sets and systems thinking to personalized interfaces and human-AI collaboration, the discussion highlights how designers can move beyond efficiency to create differentiated experiences in an increasingly AI-driven world.