Stop chasing models: the real AI gap is execution

In the third episode of the Unmodeled briefing series, Aaron Reinitz, Director of Cloud AI Go-to-Market for Strategic Industries at Google, joins the conversation to discuss how organizations are navigating the current AI moment. Drawing on his work with leading enterprises across industries such as financial services, healthcare, retail, and media, Aaron describes this phase of AI adoption as one defined by creativity—where the technology is powerful, but the real value comes from how leaders and teams reimagine the way they work. The discussion highlights how AI is already transforming areas such as interpreting complex data signals, improving customer experiences, and enabling new forms of agent-driven commerce.

The conversation also explores the gap many organizations face between adopting AI tools and achieving meaningful transformation. Aaron emphasizes the importance of starting with real business problems rather than chasing technology trends, and focusing on execution, experimentation, and rapid prototyping to deliver value at scale. From executives learning to “vibe code” and build working prototypes to leaders modeling new ways of working with AI, the episode underscores that successful transformation depends less on the technology itself and more on the culture, leadership, and creativity organizations bring to using it.