Responsible AI in the software development lifecycle: Building trust into the code

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Summary

  • AI is reshaping the SDLC, driving faster, more consistent delivery as agentic AI expands developer capabilities and impact.
  • Responsible AI provides the governance, transparency, and human oversight to help scale these technologies with confidence.
  • Organizations that modernize their SDLC with AI can unlock faster innovation and more resilient development practices.

One of AI’s transformative areas of impact is unfolding within the software development lifecycle (SDLC). Across industries, organizations are seeing how AI accelerates delivery, improves code quality, and enhances developer productivity. Tasks that once took days—debugging, test generation, documentation—can now happen in minutes through natural language prompts and automated tools.

The excitement is palpable. Companies are experiencing measurable gains in quality and productivity. These results, coupled with the advent of AI technologies themselves, represent a fundamental shift in how software is designed, built, tested, and deployed. AI is reshaping how developers work by augmenting their skills and enabling greater focus on innovation, architecture, and mentorship.

This momentum is why AI within the SDLC has become one of the more prominent areas where organizations see opportunity for tangible business value—and why understanding the key focus areas, risks, and early lessons is essential as AI reshapes development today.

How AI is reshaping development

Recent advances in large language models (LLMs) such as OpenAI’s GPT-5, Anthropic’s Sonnet 4.5, and Google’s Gemini 3 have dramatically expanded AI’s capabilities. These models can rapidly generate accurate, high-quality code—often producing prototypes in a single pass.

Companies leveraging AI throughout the SDLC are realizing measurable gains: faster delivery, greater productivity, more consistent quality, and clear ROI that spans development, testing, and deployment.

As AI continues to evolve, its capabilities are embedding more deeply into developer workflows—reshaping not only coding but also testing, quality assurance, and ongoing maintenance. AI is no longer an external tool; it’s becoming a seamless part of how software can be built and sustained.

The rise of agentic AI

Agentic AI builds on this foundation by introducing systems that can act with greater independence and decision-making power. And while these capabilities help unlock new levels of efficiency and scale, they also demand deeper governance and human oversight.

These intelligent AI agents can autonomously execute repeatable tasks such as cloning repositories, generating scaffolding, resolving common errors, and running basic tests. Developers are increasingly working with these AI agents rather than using them merely as tools.

The emergence of agentic AI is reshaping software delivery across levels, from individual productivity gains to enterprise-scale transformation. Yet with new power comes new responsibility. Organizations must navigate how to capture this value while managing risk.

Balancing value and risk

The business case for AI-driven development is clear. Automating repetitive tasks accelerates delivery and responsiveness, AI-driven testing and code generation improve consistency and reliability, and developers are freed to focus on higher-value problem-solving and strategic design. Combined, these capabilities drive rapid innovation and deliver measurable improvements in efficiency and productivity.

But this acceleration introduces new complexities and risks. Traditional challenges—such as limited validation and transparency as well as over-reliance on unverified code suggestions—can scale quickly and occur across multiple layers when AI is embedded throughout the SDLC.

Emerging agentic AI systems can add another layer of risk: unexpected or cascading behaviors, infrastructure incompatibility, and accountability gaps that can lead to security vulnerabilities or unmaintainable code. These risks include:

  • Unexpected emergent behaviors and unexpected pathways in task execution
  • Cascading errors that can propagate across connected systems
  • Systemic harm from unintended access or changes to core environments
  • Accountability gaps as autonomy increases across AI agents and humans

While risks exist at each phase of the SDLC—planning, development, testing, deployment, and monitoring—opportunities also exist to apply governance, validation, and transparency to help manage them effectively. This underscores the need for a disciplined, Responsible AI approach to enable innovation that remains safe, reliable, and aligned with organizational standards.

The role of Responsible AI

Responsible AI provides the framework to govern these risks—confirming human oversight and accountability remain central as automation advances. By embedding governance, transparency, and accountability throughout software development processes, Responsible AI helps teams achieve key goals:

  • Facilitate quality in the SDLC
  • Strengthen trust and transparency in AI-assisted workflows
  • Align with emerging global standards and regulations (such as the EU AI Act and the US AI Action Plan)
  • Scale AI adoption safely across teams

To achieve these goals, organizations should implement practices such as:

  • Establishing AI governance practices that are proportional to the risk
  • Validating AI-driven outcomes with human review at critical checkpoints
  • Implementing automated bias and stress testing in CI/CD pipelines
  • Documenting AI decision-making processes and controls, and known limitations
  • Creating feedback loops for continuous monitoring of AI outputs
  • Aligning on standardized practices and tooling for development, training, testing, and monitoring

Together, these practices help establish a foundation for progress that is both fast and trustworthy, enabling organizations to innovate with confidence while balancing speed, quality, and accountability at every stage of development.

As AI continues to transform software development, implementing these Responsible AI practices isn’t just best practice, it’s essential for sustainable innovation.

Trust to the power of Responsible AI

Embrace AI-driven transformation while managing the risk, from strategy through execution.

Jennifer Kosar

AI Assurance Leader, PwC US

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Keith Bovardi

Assurance Partner, PwC US

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Ilana Golbin Blumenfeld

Partner, Responsible AI, PwC US

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Rohan Sen

Principal, Data Risk and Responsible AI, PwC US

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