Data Analytics Services Privacy Statement
Last updated: January 6, 2026
This privacy statement describes how PwC collects and uses information about individuals in connection with our service offerings involving the provision of analytics and insights to clients, as described below (the “Services”).
This privacy statement supplements the information contained in our main privacy statement with respect to Corporate clients. Please review that privacy statement for additional information about our information handling practices in connection with the Services.
Information collection
To provide the Services, in addition to receiving information from our clients as described in the Corporate clients section of the main privacy statement, we receive information from data providers and we may derive information as well, as further described below:
Information from data providers. We receive information about consumers from third party data providers. The information we receive includes:
- identifiers such as names and addresses;
- personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) such as names, addresses, and similar identifiers;
- protected characteristics such as age, gender, and marital status;
- commercial information such as purchasing history;
- internet or other electronic network activity information;
- geolocation data relating to postal address;
- professional or employment-related information such as occupation;
- education information such as education level obtained; and
- inferences about consumer preferences and behaviors.
- Derived inferences. We may derive inferences about likely consumer behaviors, interests, attitudes, and preferences through data modeling.
Information use
We use the information described above for the following purposes:
To provide the Services to our clients. We use the information described above to help clients understand their markets and customer base. Our Services include the provision of analytics and insights, such as modeled behavioral and attitudinal segments, to our clients. Our clients may then use these insights to inform business decisions across areas such as marketing strategy, product development, and business operations.
To improve our services. Where agreed with our data providers, we may use information that we receive from them for other lawful business purposes, including analysis to better understand a particular issue, industry or sector, provide aggregate insights to our clients, improve our business, service delivery and offerings, and develop new technologies and offerings.
To comply with law and legal obligations. As with any provider of professional services, we are subject to legal, regulatory and professional obligations. We may use the information we receive and collect in connection with the Services as required by law, regulation, professional obligation, or other similar requirements.
Information disclosure
We disclose the information we process in connection with the Services as described in the Corporate clients section of the main privacy statement.
Individual rights
PwC does not sell or share personal information collected or derived in connection with the Services; rather we use such information to generate aggregate-level insights that may be provided to our clients. If you do not want your personal information to be included in our internal database related to the Services, you may submit an opt-out request by using our request form or by calling 1-888-438-4427. We will initially need the following information about you to process your request: (1) first and last name; (2) email address; and (3) zip code. initially need the following information about you to process your request: (1) first and last name; (2) email address; and (3) zip code.
You may use an authorized agent to submit an opt-out request on your behalf if you have provided the authorized agent signed permission to do so. We may deny an opt-out request from an agent that does not submit proof that they have been authorized to act on your behalf or if we reasonably believe that the request is fraudulent. Otherwise, we will fulfill your request within a reasonable timeframe in accordance with applicable law.
For information about other privacy rights you may have under applicable law, please see the Individual rights section of our main privacy statement.
Changes to this privacy statement
This privacy statement, in conjunction with our main privacy statement with respect to Corporate clients, describes our information processing practices in connection with the Services in the last twelve (12) months. PwC may update these privacy statements from time to time to reflect changing legal requirements or our processing practices. Any such changes will be posted on this Site and will be effective as of the last updated date.
Contact us
If you have any questions about the information provided in this privacy statement or our privacy practices, please contact us as set forth in our main privacy statement.
