This privacy statement describes how PwC collects, uses and shares information about individuals in connection with our products and services involving the development and delivery of audiences and related information to our clients for their own marketing purposes, our assistance to our clients to execute their marketing campaigns, and our analysis of how effective our products and services are (collectively, the “Services”).
This privacy statement supplements the information contained in our main Privacy Statement with respect to Corporate Clients. Please review that privacy statement for additional information about our information handling practices in connection with the Services.
To provide the Services, we receive information from third parties, such as our data providers, other vendors and our clients, and we may also collect information about consumers through tracking technologies. Much of the data we receive is aggregated or de-identified, but the information we receive and use for our Services may include:
We use the information described above for the following purposes:
As described above, as part of the Services, we share with our clients, which may include financial institutions, hotels and hospitality providers, brands, retailers, and other businesses, certain information sourced from the third party data providers described above as well as inferences that we create. This sharing of information may be deemed a sale under applicable law. We share information with our clients in this manner in order to provide the Services to our clients.
The categories of information shared with our clients in this manner in the preceding twelve (12) months are as follows:
Depending on the jurisdiction in which you are located, you may have the right to opt-out of the sale of your personal information. Please see our Notice of Right to Opt Out of “Sale” for instructions on how you may exercise your opt-out right under applicable law. For information about other privacy rights you may have under applicable law, please see the Individuals’ rights section of our main Privacy Statement.
If you would like information about the number of requests submitted by California consumers, please see our California consumer request metrics page.
This privacy statement, in conjunction with our main Privacy Statement with respect to Corporate clients, describes our current information handling practices in connection with the Services and covers our information collection, use, sharing and selling practices in the last twelve (12) months. PwC may update these privacy statements at any time by publishing an updated version here. You can access the most current version of this privacy statement at any time on this site.