Tokenization and the future of US market structure

  • October 16, 2026

Name Here

Test, PwC US

Name Here

Test, PwC US

Name Here

Test, PwC US

Name Here

Test, PwC US

Key takeaways:

  • Traditional and tokenized market structures are likely to operate in parallel for some time. That coexistence could create additional complexity as firms navigate multiple operating models, infrastructure choices and interactions across the evolving market environment.
  • As ownership, settlement and asset servicing become more integrated with on-chain infrastructure, firms may need to adapt operating models and responsibilities across the securities lifecycle.
  • Firms can make progress without committing to a single future-state model. Building transferable capabilities, making deliberate choices where needed and preserving flexibility can help firms respond as standards, infrastructure and client demand continue to evolve.

Tokenization is moving from early adoption toward broad implementation. However, US capital markets are unlikely to transition neatly from one operating model to another. Traditional infrastructure and multiple tokenized architectures may coexist for an extended period, creating new operational, governance, and strategic challenges for firms across the market ecosystem.

Broker-dealers, custodians, asset managers, transfer agents, issuers, and other market participants should prepare for a range of outcomes without locking into a single tokenization model too early. You'll likely need to build capabilities that are relevant across multiple models and preserve flexibility where standards and operating models remain unsettled.  

1. One market, multiple architectures

Today's market structures are fundamentally changing in terms of ownership, settlement, and recordkeeping authority. Rather than converging around a single approach, market participants are developing different models for integrating tokenization into the securities life cycle.

The Depository Trust Company’s (DTC) tokenization pilot illustrates one path. Under the pilot, settlement, finality, and the official ownership record remain anchored in existing DTC infrastructure, while exchanges, broker-dealers, and on-chain wallets can maintain tokenized representations of the same entitlement. This approach preserves much of the established legal and operational structure, and it also introduces additional coordination and reconciliation points between traditional and tokenized records.

Nasdaq’s issuer-led equity token design illustrates a materially different approach. It places the issuer closer to the center of ownership rights and governance, with blockchain records integrated directly into the issuer’s official share registry. Under that model, the token itself can become the authoritative ownership record, potentially reducing the need for parallel records across multiple intermediaries while likely requiring changes to legal, operational, and governance arrangements around control of that record.

These models represent different answers to a fundamental question about market-structure: Does tokenization sit alongside the existing ownership and settlement framework, or become part of the authoritative record itself? Other models may emerge between or around those approaches, including infrastructure to connect different tokenized environments. They’re not mutually exclusive, and different structures may ultimately suit different asset classes, issuers, or types of market activity.  

Illustrative market-structure evolution. The graphic depicts one potential path in which tokenized capabilities develop alongside existing infrastructure before elements of the market structure become more streamlined. It is illustrative. Other architectures may develop in parallel, the roles performed by individual market participants may vary by model, and adoption is unlikely to occur uniformly across asset classes.

The implications for market participants will depend on which model or combination of models gains traction. If tokenization remains largely an entitlement layer attached to existing infrastructure, many incumbent roles may remain even as firms modernize how they're performed. If ownership records and asset servicing move further on-chain, some current intermediary functions could be reassigned, combined or compressed.

Broker-dealers may need to support new trading and transfer arrangements, custodians may see greater demand for key management and tokenized asset servicing, and transfer agents may increasingly combine traditional shareholder-servicing responsibilities with tokenized recordkeeping and governance capabilities. Exchanges and infrastructure providers may also need to determine which models they support and how they connect to other networks.

Regulators sit across each of these models. The SEC’s 2026 Staff Statement on Tokenized Securities clarified that tokenized securities remain subject to existing federal securities laws. Firms still need to determine how those requirements translate operationally across custody, customer protection, recordkeeping, and control of the authoritative ownership record. The statutory framework may be familiar, but the operating model is not.

For companies, this makes the current period more than a choice between committing early and waiting for certainty. Some architecture decisions can remain open while standards develop. Other capabilities, including reconciliation across traditional and tokenized records, controls over keys and smart contracts, and operating models for longer trading windows may be relevant across multiple future states. Building those capabilities does not require predicting which architecture may ultimately prevail, but it does require an understanding of the risks of different structures operating simultaneously.  

2. The operating risks of parallel market structures 

Tokenization introduces risks that have no direct analog in existing capital markets infrastructure, and many companies are only beginning to incorporate them into their risk frameworks, stress scenarios, or supervisory procedures. Many of these risks extend beyond any single entity’s choices and reflect broader changes in market structure that companies should plan for.

Maintaining traditional records alongside tokenized representations creates reconciliation risk, convertibility friction, and potential ambiguity over which record is authoritative. Dual operating models can also increase cost and complexity, particularly where teams must support both architectures.

Tokenized securities may incorporate transfer controls, whitelisting and administrative permissions, but failures in governance of or security over signing authority, wallet infrastructure, or smart-contract administration can create significant operational and legal exposure. Firms will need controls over authorization, segregation of duties, recovery, and the technologies used to secure signing activity.

Corporate actions, transfer restrictions and collateral arrangements encoded in on-chain logic can be difficult to unwind once executed. Firms therefore need clear governance over who can deploy, modify, or administer smart contracts and how those changes are tested and approved.

Longer trading windows already increase demands on compliance, treasury, margin, surveillance, client service, and incident response. Tokenized markets could extend those demands further. Operating and stress scenarios built around a defined market close may need to evolve accordingly.

If tokenized and traditional venues coexist, liquidity and netting may become fragmented across different market structures. Faster or more direct settlement may also increase gross funding needs in some models, while faster collateral mobility could accelerate margin calls and liquidity movements during stress.

Different tokenization models may rely on networks with different governance, privacy, and access characteristics. Limited interoperability can constrain asset mobility and create strategic dependencies for firms that build around a single network or technology stack.

Tokenized representations of the same underlying security may differ in issuer relationships, custody structure, and investor rights. Firms will need to make those distinctions clear and understand how custody, recovery, and insolvency protections apply under the specific structure being offered.

Existing risk frameworks and supervisory procedures were generally designed around more established market structures. As tokenized and traditional models begin to interact, firms may need to revisit those frameworks before the market structure itself is fully settled.

3. Not a waiting period but a time to act

The current implementation period matters not because it delays consequences but because it gives firms time to build experience before market structure choices become harder to reverse. Companies that treat this as a waiting period—expecting that regulators, exchanges, or infrastructure providers will resolve the open questions first—may find their competitors setting the agenda.

We suggest acting soon to move from analysis to action. You can arrange near-term steps into three categories:

  • What you may want to build regardless of strategic direction,
  • Where you likely will need to take a position,
  • Where you can preserve optionality instead of making firm commitments.  

Certain capabilities are prerequisites for participation in any tokenized market structure. Build them early instead of waiting for precise guidance.

  • Establish a key-management policy. Define controls for wallet infrastructure, hardware security modules (HSMs), multi-party computation (MPC), authorization, segregation of duties, recovery, and insider-threat mitigation. They should cover custody of tokenized assets and smart-contract administrative controls.
  • Build reconciliation procedures for dual-architecture operations. Traditional books-and-records and tokenized representations can operate in parallel. Assume breaks may occur and put explicit reconciliation procedures in place before go-live.
  • Develop a client-facing disclosure framework for tokenized products. Cover custody mechanics, wallet implications, unresolved investor-protection questions, and the practical differences between tokenized and traditional forms of the same security.
  • Hire or collaborate with tokenization talent. Demand for and the cost of blockchain engineers, smart-contract reviewers, key-management specialists, and on-chain compliance expertise will likely increase as live implementations accelerate.

The following can determine your role in market structure. Delay is itself a decision.

  • Smart-contract governance. Decide who can deploy or upgrade code, how software-development-life cycle controls apply to on-chain logic, and level of audit rigor. These are governance decisions before they’re technology decisions.
  • Market-hours strategy. Decide whether to support continuous activity, extend operating windows in stages, or limit tokenized products to controlled hours. This can determine which clients you can serve and your supervisory model.
  • Bilateral counterparty risk appetite. Decide whether to remain within centrally cleared and highly intermediated structures or begin building the capabilities you need for more direct wallet-to-wallet transfer models.
  • Interoperability posture. Aligning exclusively with allowed infrastructure may reduce near-term complexity but can leave you poorly positioned to serve participants operating across alternative networks. Decide exactly where you’ll operate.  
Role The decision at the center
Exchanges Venue strategy: Entitlement, issuer-led, or both 
Broker-dealers Role definition: Access point, liquidity provider, or standards participant
Transfer agents Whether to remain recordkeepers or evolve into shareholder servicing, governance, and ownership-control functions tied to tokenized securities 
Custodians Whether to act as secure vaults, managers of asset life cycle services, or cross-network mobility layers
Issuers Whether tokenization is a distribution channel, a cap table management tool, or a broader redesign of investor relationships 

The guiding principle for the remaining decisions is to avoid concentrated bets on a single future state before market structure standards mature.

  • Design for portability. Building entirely around one chain, one token standard, one wallet stack, or one vendor may look efficient today, but it amounts to a wager that a particular market design may dominate. A more resilient approach preserves portability across chain connectivity, node operations, wallet infrastructure, and compliance tooling.
  • Scrutinize vendor dependence. The ecosystem remains immature and is likely to consolidate. Supervisory expectations for third-party oversight may apply regardless of which vendors prevail. Avoid long-term commitments that eliminate room to adapt.
  • Model treasury and balance-sheet flexibility. Institutions that understand how near-instant settlement could affect float economics, prefunding needs, intraday liquidity, and collateral usage may have more room to maneuver as the market evolves.
  • Plan for price-dislocation management. Any firm contemplating continuous trading, dual issuance structures, or multi-venue tokenized distribution should decide in advance how it will monitor and respond to divergence between tokenized and traditional forms of the same exposure, particularly in thin or asynchronous trading windows.

These decisions span across strategy, operations, technology, controls, regulatory, accounting, tax, and assurance. This makes cross-functional coordination a challenge, particularly where these capabilities don’t yet align around tokenization.

Market structure is unlikely to be settled all at once, and you don’t need all the answers before acting. By taking early steps to build transferable capabilities, make deliberate choices, and preserve optionality, you can be better positioned for changing standards, infrastructure, and client demand. You don’t need to predict which model will prevail, but you should prepare to operate in the future environment.  

Digital asset assurance services

Navigate the digital asset landscape

Digital Assurance and Transparency

Powering digital progress through trust

Contact us

Vikram Panjwani

Digital Assurance and Transparency Partner, PwC US

Paul Lameo

Partner, Banking and Capital Markets, PwC US

Jack Sidaway

Director, Digital Assurance and Transparency, PwC US

Follow us