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Digital assets and cryptocurrency

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Digital assets such as cryptocurrencies and tokenized assets are no longer emerging; they’re here and continually evolving. As adoption grows and use cases expand across industries, now is the time to assess where this technology fits within your broader strategy. Understand the players, stay ahead of regulatory developments, and position your organization to build trust, make informed decisions, and move forward with confidence toward sustained outcomes.

Explore our capabilities

Building trust in a digital, data-driven world

Digital asset market participants face a complex set of existing and emerging rules—and all roads are leading toward additional and enhanced risk management expectations for firms. Our multidisciplinary community of solvers—comprising industry professionals, former regulators and technical specialists—can help you navigate the complexity with an enterprise risk framework and strategy that can enable you to stay ahead of the regulatory curve.

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Navigating tax in the evolving digital assets landscape

The tax landscape for digital assets is evolving—fast. With limited guidance and rapid innovation across crypto, Decentralized Finance (DeFi) and tokenization, evaluating tax positions and operating models often demand fresh thinking. Strategic insight and specialized support can help tax leaders assess what’s next, so you can act with clarity and keep pace as adoption scales.

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Where digital asset innovation meets trusted deal execution 

Whether you're evaluating an acquisition, investment, or strategic partnership in blockchain, custody, tokenization, or digital asset infrastructure, you need deep M&A expertise and digital asset insight to help you assess opportunities, manage risk, and execute your diligence. Our deals team can help you navigate this evolving ecosystem, from early deal strategy through due diligence, integration, and long-term value creation. 

Digital assets are reshaping markets, redefining trust, and creating new value across industries. PwC helps organizations not only envision their role in this new ecosystem but execute with confidence from initial strategy through to operating models and realization of commercial outcomes. 

Whether you’re building a digital asset capability from the ground up or scaling a tokenization or stablecoin initiative, PwC combines strategic insight, regulatory understanding, and execution experience to help you build momentum and capture opportunity in this transformative market. 

We can help you establish the business case, analyze the competitive landscape, assess capabilities, and more.

Digital assets, including cryptocurrencies, stablecoins, and tokenized assets, introduce new risks and challenges that traditional frameworks are not designed to address. From private key management and smart contract execution to real-time settlement and decentralized infrastructure, organizations must rethink how controls are designed, implemented, and monitored. 

Strong governance, risk management and internal controls should be designed for both consistent and reliable operations while being flexible enough to adapt to evolving regulatory change.

Check out the replay from our Digital Assets webcast on April 14, 2026

How we can help

PwC can help you navigate this uniquely boundless space. What do digital assets and crypto mean to the future of finance and your business? Can blockchain or AI transform your company? Are you prepared for the next era of money movement and value exchange? We use our human-led and tech-powered approach and experiences so you can navigate this ecosystem, stay informed of evolving global regulatory and policy developments and build the solutions you need to address today’s challenges.

What are digital assets?

Think of the term “digital assets” as a broad container that encompasses anything minted and exchanged on a blockchain. A digital asset is created, or minted, when new information is added to a particular blockchain. Through blockchain entries, users can exchange existing digital assets and/or create new (mint) ones. Digital assets, including cryptocurrencies (crypto assets), stablecoins, non-fungible tokens (NFTs), central bank digital currencies (CBDCs), security tokens, are past “emerging” — they’re here to stay.

Who are PwC’s digital asset clients?

We support a range of service providers, issuers and investors across the digital asset ecosystem bridging the traditional economy and the on-chain world to support institutions of various sizes. This spans multiple industries:  financial services, technology, media, entertainment, energy and consumer markets and types of clients such as: crypto exchanges and custodians, payment processors, digital asset banks, traditional financial institutions entering and engaging in the digital asset space, token issuers funds (crypto funds, hedge funds, asset managers), miners, DeFi protocols and governments, central banks, regulators and other policy makers looking at digital assets.

What services does PwC provide around digital assets?

PwC is the professional services provider of choice globally. We see opportunity where others see challenges. PwC holds a market-leading position supporting clients to benefit from the opportunities in the digital assets marketplace. Our broad client base and range of experience enables us to provide insights and relevant perspectives on aspects of your digital assets’ strategy. We provide services in digital asset strategy, risk management and controls, regulatory and compliance, audit and accounting, taxes, and deals.

Contact us

Matthew Blumenfeld

Matthew Blumenfeld

Global and US Digital Assets Lead, PwC US

Cheryl  Lesnik

Cheryl Lesnik

Partner, Digital Asset Audit – Strategy & Growth Leader, PwC US

Mazhar  Wani

Mazhar Wani

Partner, FinTech Tax Leader, PwC US

Keith Bovardi

Keith Bovardi

Assurance Partner, PwC US

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