Digitize end-to-end product development for flexible, efficient, and repeatable innovation.

Digital engineering

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Overview

Modernize how you design, build, and sustain products by connecting digital engineering across your entire value chain. We bring together strategy and execution, integrate data and systems to form digital threads, and work with leading technology providers to tailor solutions to your needs and industry. Drive a transformation that enables faster, more repeatable product development so you can respond to market demands and outpace competitors.


Market trends

94%

of operations leaders say poor data quality has impacted their ability to achieve value from digital initiatives

Source https://www.pwc.com/us/en/industries/industrial-products/library/future-of-industrial-products.html
57%

of operations and supply chain leaders have integrated AI into selected functions or throughout their organization

Source https://www.pwc.com/us/en/services/consulting/supply-chain-operations/library/digital-trends-operations-survey.html
Only 32%

of industrial products respondents said current operations tech investments delivered expected results

Source https://www.pwc.com/us/en/industries/industrial-products/library/supply-chain-digitization-in-manufacturing.html

Capabilities

Transformation strategy and execution

Define a clear digital engineering vision and roadmap aligned to your business priorities. We help build your strategy through internal and external benchmarking, reference architecture, and business case development. Then we guide execution with governance models, change management, and metrics tracking to help you achieve measurable value.

Digital and AI capabilities design

Design and implement engineering capabilities that enable model-driven product development. We help you transition from document-based processes to integrated, model-based engineering, including digital twins, simulation, and generative AI. Achieve multi-disciplinary integration across engineering functions to help shorten design cycles and improve analysis.

Operational excellence

Strengthen product development performance and lay a solid foundation before digitizing. We help enhance your product operations and portfolio to improve speed to market and ROI. Our teams support innovation strategy, portfolio management, and development process improvements, driving engineering productivity and cross-functional collaboration to deliver sustainable outcomes.

Engineer of the future

Develop an agile workforce ready to apply digital capabilities as your technology landscape evolves. We help define your talent strategy, including in-house versus outsourced decisions, and design operating models and organizational structures that help you adapt swiftly. Access targeted upskilling programs that foster a digital culture and enable your engineers to work effectively with new tools, data, and processes that deliver breakthrough results.

Lifecycle management and enterprise integration

Fragmented systems and limited visibility after production handoff can create costly gaps in product development. We help build digital threads that link PLM, ERP, MES, and QMS systems, connecting engineering data from concept through sustainment. Gain traceability from requirements to service and improve speed, agility, and quality across the lifecycle.

Core engineering systems and tools

Modernize and unify the systems that power your product development. We assess the maturity of your engineering landscape, including PPM, PLM, ALM, simulation tools, and cloud platforms, and enhance them with new capabilities to unlock value. Based on your industry and technology ecosystem, we guide solution selection and implementation to deliver an integrated engineering environment.

Data architecture and governance

Build the data foundation needed for connected, intelligent engineering. We define your data architecture, including connectivity, data models, digital threads and digital fabrics, and establish the governance frameworks to support it. Implement data stewardship, classification and access controls so trusted data can flow across the product lifecycle.

Engineering-as-a-service

Bridge critical skill gaps and accelerate development without the lead time of hiring. We bring software engineering, data and AI engineering, quality engineering, and experience design capabilities to co-design and develop cloud-native solutions alongside your teams. Deliver outcomes faster with dedicated engineering capacity and end-to-end solution ownership.

Accelerators and deployable solutions

Launch your digital engineering transformation faster with proven tools and pre-built solutions. We offer accelerators, including DOMA for maturity assessment, BOM Comparison tools, and Engineering Change Management solutions to rapidly advance your digital engineering initiatives. Apply tested solutions to reconfigure engineering processes and achieve results without building everything from scratch.


Insights


Case studies


Contact us

Russell Rasmus

Operations & Supply Chain Solutions Leader, PwC US

Brian Gilbert

Operations Transformation Digital Leader, PwC US

Jeff McKinney

Physical Product Development & Manufacturing, Managing Director, PwC US

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