As we enter into the week of Inauguration, security remains top of mind two weeks after the attack on the US Capitol. For many companies, this means keeping the focus on three things: doubling down to support your people, protecting your facilities and physical assets, and minding the messaging and its impact on your brand.
Many of your employees and customers may already be under extreme stress after months of the pandemic, financial concerns, highlighted attention to social injustice, a noisy political campaign season and security concerns in all 50 states. Your actions can help make a real difference to support people who may be fearful.
To make decisions about keeping workers and customers safe, you’ll want real-time, localized intelligence to know where any problem situations are, such as:
You’ll also want to stay in touch with your people, meeting them where they are.
Your plans will vary by site, but one thing is consistent: They won’t help much if they are outdated.
Global supply chains often reduce costs, but they can be fragile. While we don’t usually see this, domestic supply chains may be vulnerable too, particularly in the “last mile.”
Expect potential digital trouble and act accordingly. Bad actors at home and abroad may feel emboldened if they think our attention is diverted by unusual events.
Use this opportunity to review and revise your continuity and resilience planning.
Your brand and your reputation could be affected by how your firm presents itself in the coming weeks. Your stakeholders - your people, your clients, the public - are watching to see if you take a stand, and if you do, what you say. Whether you weigh in, and if so, what words you use, will need to be managed carefully and aligned with your purpose and your values.
In a crisis, the biggest threat to your reputation may be inconsistency. What you say, internally and externally, should be consistent and should reflect your purpose and values.
When faced with uncertainty, as we are in the current situation, scenario planning helps. Last spring, we saw some leading firms prepare for the complicated year ahead by modeling a range of different developments covering consumer behavior, social distancing attitudes and supply chain disruptions, among other things. You may want to consider your own tabletop exercise, anticipating different responses you might take in case the current uncertainty escalates.
Your situation is unique. Some firms may use this time to shore up cash positions, boosting liquidity. Others may want to reposition assets. Still others may act quickly to change certain policies. While the analogy is imperfect, think back to a year ago. If you knew then what you know now about 2020, what actions would you have taken to prepare differently?
Business leaders more than ever will play a particularly important role, representing stability and optimism for the future. We provide jobs, opportunities for growth, and an anchor for our communities. We also need to advocate for stability in government, bring people together in an incredibly divisive environment, and support our elected officials because our businesses can’t thrive without a strong democracy - and when our businesses don't grow we are robbing our communities of opportunities. By staying focused on our values and purpose as we return to reinforcing our democracy and reinvigorating our economy, we can help our people, our companies and our stakeholders. This will help America stay true to its values and ultimately, to emerge stronger.
As Joe Biden enters the White House, the 46th US president, what can business leaders expect?
2021 could be the start of a busy legislative period for Democrats trying to secure as much of their agenda as possible ahead of the 2022 midterms. But first, the new administration faces significant hurdles, including pandemic response, one of the most challenging fiscal environments in US history and getting the votes to pass new legislation.
From a potential corporate tax rate increase to improvement in job recovery and healthcare expansion, we break down what this means for your business, why it matters and what you can do to prepare for the days ahead.