Marketing in the AI era: how leaders can drive profitable growth
PwC and the Association of National Advertisers (ANA) are reimagining marketing’s role through joint research, activations, and C-suite collaboration — equipping leaders to demonstrate enterprise value, strengthen C-suite alignment, and harness AI to accelerate profitable growth.
Marketing in the AI era: To matter more or cost less?
Marketing stands at an inflection point. AI can be used as a productivity tool, enabling marketers to deliver short-term profitability. But the bolder, future-focused path is to harness AI as a multiplier—powering creativity, precision, relevance, and growth simultaneously. This is the moment for CMOs to step forward, positioning marketing not as a cost to optimize, but as a catalyst for lasting enterprise value.
“By 2027 the marketing function will be 90% AI driven, redefining how marketing creates value.”
Marketing executive at a global Fortune 500 technology companyThe key to future-proofing brands
Karthik Ramachandran, Director of Strategic Business Development at Adobe, shares how AI is helping brands drive hyper-personalization, cut costs, and accelerate speed to market.
Real Stories Series: The Key to Future-Proofing Brands with
“AI allows marketers to perform work beyond human reach, delivering campaigns with higher precision and relevance to unlock incremental growth.”
Marketing executive at a multinational Fortune 500 automotive and technology company
