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Analyze markets, create segments, and engage synthetic customers to test ideas and power growth.
Customer Link, PwC’s customer insights platform
Overview
Get trusted insights into customers, markets, and competitive dynamics – without weeks of data stitching and manual analysis. Customer Link combines a proprietary data fabric of 50,000+ US consumer and business attributes with no-code analytics and AI-powered synthetic customers to accelerate idea-to-insight. From geospatial modeling to simulated focus groups, we help your front-office teams make faster, more confident decisions.
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PwC's synthetic customers, powered by Customer Link
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Benefits
Capabilities
- Synthetic customers
- Segment Intelligence
- Panel Intelligence
- Brand Intelligence
- Data fabric
Synthetic customers
How will your key segments respond to a new product, message, or pricing change? Traditional interviews and surveys take weeks. Synthetic customers are AI-modeled representations of your customer segments – grounded in real behavioral and attitudinal data – so you can run simulated interviews, focus groups, and surveys on demand. Research stays interactive as new questions emerge, shortening learning cycles and reducing time and cost.
Segment Intelligence
Customer segmentation – powered by data, not guesswork. Segment Intelligence lets you build precise, multi-dimensional customer segments using 50,000+ consumer attributes from 30+ data sources. Analyze segment profiles, compare audiences, and activate with playbooks across marketing, product, channel, and CX – or bring segments to life as synthetic customers you can interview and test.
Panel Intelligence
Panel Intelligence has two components. Synthetic survey generation lets you build a panel of up to 5,000 AI-modeled respondents, field your survey, and get validated results in minutes. Conversational survey analysis and report generation lets you upload existing survey data from any vendor and get instant AI-powered insights – dynamic cross-tabs, segment-level comparisons, and exportable reports. Use them together or independently to pressure-test ideas before full-scale rollout.
Brand Intelligence
Track brand performance and demand signals, then identify whitespace opportunities across segments, categories, and geographies. Customer Link brings brand and competitive signals together so teams can spot shifts early and prioritize where to play and how to win.
Data fabric
The data fabric integrates 50,000+ US consumer and business attributes from 30+ sources, including 20+ PwC proprietary surveys, credit-bureau-sourced financial data, and twin panels of nearly 30M anonymized card-spend and mobile-visitation records. This foundation powers rapid analytics, segmentation, and synthetic customer modeling across front-office use cases, so you can keep pace as customers and markets evolve.
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