Attitudes about socially acceptable technology are expected to continue to evolve and sometimes conflict, hinging on the way that technology innovation, public opinion and regulation interrelate across the three privacy regulatory poles.
To survive and thrive, companies most affected by these trends will promote higher standards for privacy across their enterprise, supply chains and data-value chains. As a result, the first GDPR industry codes of conduct and certification systems will likely emerge in the EU.
The companies that will face the greatest challenges adapting to emerging standards will be those whose technology and data practices diverge the most from the emerging global norms or those that generally operate a decentralized group of autonomous business units acquired inorganically.
Business-to-business companies serving the technology, media and telecommunications sector will be affected first. At the same time, companies instrumental in shaping a new standard’s content and rollout will reap competitive advantages with enterprise customers, end consumers and employees.
"A globally trusted technology has two requirements: to do well and to do good. It has to transparently provide an economic value and it has to positively impact society. Innovative companies in Mexico see this and are starting to fill the vacuum."