Analytics, AI and the future of finance

How enterprise performance management is powering finance’s role in driving growth

  • 5 minute read
  • September 11, 2025

Today’s finance leaders often face a landscape defined by uncertainty, speed and rising expectations. Traditional financial planning and analysis (FP&A) approaches — rooted in siloed processes and static data — are no longer enough to inform bold business decisions. With pressure mounting from shifting market dynamics and emerging technologies, finance teams are increasingly expected to serve as strategic advisors, delivering insights in real time and helping the businesses adapt quickly.

Enterprise performance management (EPM) platforms are becoming essential to this shift. By bringing together operational data, advanced analytics and artificial intelligence (AI), EPM platforms connect upstream and downstream processes to enable faster, more confident decision-making. The goal isn’t just managing the numbers. It’s to help shape where the business is headed next.

The growing imperative for finance transformation

As a finance leader you face growing pressures to provide real-time, data-driven insights that drive faster, better decisions. This marks a clear departure from a finance-for-finance mindset toward finance for business, where finance serves as a trusted advisor enabled by predictive, data-driven intelligence.

Getting there, however, often means tackling multiple challenges at once. That includes making sense of expanding data volumes and sources; aligning finance, sales, HR and supply chain data sets; and enabling rapid scenario modeling and what-if analysis when decisions can’t wait.

The path forward is becoming clear. Cloud-enabled EPM platforms — built with cross-functional collaboration and powered by AI and machine learning — are helping shape the future of finance. But reaching this point takes more than new tools. What does this journey truly entail?

The growing imperative for finance transformation

A strong EPM platform lays the foundation for smarter, faster financial decision-making.

  • It starts with core capabilities like budgeting and forecasting — aligning resources rigorously with corporate strategy through economic, capital and operating budgets.
  • Then comes statutory consolidation and external reporting, which helps support transparency and build stakeholder confidence. With regulatory expectations evolving, collaborative disclosure and sustainability reporting play a greater role in how organizations meet both compliance and market demands.
  • Management reporting and analytics provide a window into financial health, enabling real-time visibility into profit and loss by business unit and surfacing trends through interactive dashboards and diagnostic reporting.
  • Strategic reporting offers dynamic tools for continuous planning, scenario analysis and long-term decision support. These capabilities empower organizations to pivot with agility as conditions change.

But to help drive real impact, finance can’t operate in a vacuum. Truly transforming performance management means embedding these capabilities in key functions across the enterprise.

As your business grows more complex, planning can no longer sit solely within the finance function. Integrated business planning (IBP) and extended planning and analysis (xP&A) are reshaping how organizations align strategic, financial and operational goals.

Sales and operations planning (S&OP), for instance, connects supply and demand across marketing, production and inventory. IBP builds on this by embedding financial goals and executive scenario planning, while xP&A further integrates real-time operational data. This connected planning approach empowers smarter, faster decisions. From setting revenue targets and shifting product mix to allocating capital and assessing risk, cross-functional teams work from a single, reliable source of truth.

The implications for finance leaders can be profound. Finance becomes a cross-functional orchestrator that shapes outcomes, enables agility and delivers insights that guide the business forward.

Finance is evolving from hindsight to foresight — and now, to recommendation. Descriptive and diagnostic analytics still play a role, but today’s finance teams are going further. According to PwC’s June 2025 Pulse Survey, 58% of CFOs are investing in AI and advanced analytics. With predictive models and machine learning, your organization can forecast outcomes more confidently. And with generative AI (GenAI), prescriptive analytics can recommend — and in some cases automate — actions based on evolving scenarios.

This unlocks a new way to operate. We believe AI agents can help drive a new finance operating model, continuously monitoring results and dynamically adjusting strategies as conditions evolve — augmenting your finance team’s ability to respond rapidly and make more strategic decisions.

The impact is tangible. From automatically generating reporting narratives to running real-time analysis, competitor benchmarking and market sentiment insights, teams can gain speed, clarity and capacity. That’s more value with fewer manual steps.

Choosing the right platform for success

Selecting the appropriate technology platform is critical. Mature EPM platforms support foundational finance capabilities by connecting internal financial, operational and external market data. For xP&A, platforms should also enable seamless collaboration across business units.

Some leading EPM platforms include native support for AI and machine learning. Others extend functionality by connecting with cloud platforms and hyperscalers, which handle large-scale data and power more complex workloads. When finance teams run predictive models using unit-level operational data, hyperscalers often deliver the scale and speed needed, with results fed back into EPM systems for decision-making without overloading core platforms. At the same time, GenAI and AI agents are becoming embedded in EPM tools, simplifying user interactions and improving decision-making.

EPM use case

But technology alone isn’t enough. Increasing impact requires a thoughtful strategy — aligning investment with process modernization, strong data governance, change management and the upskilling needed to build future-ready teams. The opportunity ahead: an integrated tech stack that brings together cloud ERP, EPM, AI and advanced analytics, enabling finance so you can lead with insight, agility and measurable impact.

Continuing the conversation: Seize the moment to transform finance

The future of finance belongs to those ready to break from tradition. Many leading organizations are moving past legacy models and embracing integrated, tech-enabled performance management to help drive real business outcomes.

The journey is complex but achievable. Build a strong EPM foundation, expand planning across the enterprise, elevate decision-making with analytics and AI, and connect it all through cloud-based ERP systems designed for agility and scale. By leaning into this transformation, finance becomes more than a function. It can become a strategic advisor at the center of enterprise performance.

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Muhammad (Mu) Hassan

Muhammad (Mu) Hassan

Digital Core Modernization Principal, PwC US

Gopi Singh

Gopi Singh

Digital Core Modernization Director, PwC US

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