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Analytics and AI Transformation

Unlock the full potential of analytics and artificial intelligence to help revolutionize your business

Companies that inject big data and analytics into their operations can outperform their peers by 5% in productivity and 6% in profitability.*

Building analytics and AI capabilities requires overcoming barriers common across industries. PwC’s Analytics and AI Transformation Solution spans the spectrum of strategy to design, development and deployment of analytics and AI capabilities, helping organizations like yours lay the groundwork for a realistic, AI-powered future.

*Source: Big Data: The Management Revolution, Harvard Business Review

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AI is expected to create more opportunities than threats for businesses, and will contribute trillions of dollars to GDP by 2030
AI is expected to create more opportunities than threats for businesses, and will contribute trillions of dollars to GDP by 2030
In collaboration with Carnegie Mellon University, PwC has developed a survey to help you understand how your data and analytics investments are driving value for your organization.

Take our Analytics Maturity Model Survey

PwC’s Analytics & AI Transformation Solution

With a customized, agile “Design-to-Value” approach, PwC's Analytics and AI Transformation Solution helps you achieve targeted business outcomes, such as:

  • Grow revenue: Leverage internal and external data strategically to help improve growth and increase returns
  • Reduce costs: Help increase speed and sophistication while reducing costs and eliminating redundancies
  • Manage risks: Identify opportunities to help predict risk and proactively address root causes
  • Gain competitive advantage: Monetize data assets and explore new products and capabilities


What are the key questions and foundational elements of PwC’s solution?
What are the key questions and foundational elements of PwC’s solution?

Foundational elements of our solution

Assess current state, co-create analytics vision, and develop roadmap to achieve

PwC helps you develop an analytics & AI vision to support business priorities and a roadmap designed to drive economic and strategic results.  PwC recognizes that Analytics and AI is not just math and data--it’s an organizational, technical and behavior shift to focus on outcomes that drive strategic results. We accelerate the strategy journey through digital accelerators, such as:

  • Better understand current data, analytics, & AI investments and value through our Analytics Maturity Model survey, co-developed with Carnegie Mellon University, for rapid assessments and benchmarking
  • Improve speed to market and additional demand generation through the use of our analytics use case library

Continuously improve data, analytics and AI models and insights

PwC helps you enhance and operationalize your analytic capabilities, with more robust reporting and AI-powered predictive analytics, to help drive towards business impact at scale. Our approach is powered by experience and assets across various domains:

  • Model Development Lifecycle and Machine Learning Operations
  • High value datasets to augment analysis
  • Proven data science methodologies
  • Reusable Analytic Components and methodologies on our Insights Platform

Evaluate and improve trustworthiness of data, analytics, and AI

Building trust across an organization generates value such as:

  • Brand protection and regulatory compliance that helps drive a higher brand equity and trust across customers
  • Adoption of ethical and data-driven culture leading to better business decisions
  • Rapid and iterative innovation that can be trusted to move the organization forward

Our cross functional team brings you varied perspectives across:

  • Responsible AI
  • Data Governance
  • Cybersecurity & Privacy
  • Risk Management

Take our Responsible AI Diagnostic

Embed analytics and enable a data-driven culture in an organization

For analytics and AI to have an impact on business decision making, you need to integrate analytics and business teams. Additionally, processes for prioritizing and sustaining initiatives helps prepare for analytics & AI at scale. We can help provide leading practices across various areas:

  • Organizational Structure & Processes
  • Talent & Skills
  • Culture & Behaviors

Establish strong technology foundation for modern analytics & AI initiatives

Modern technologies such as big data and cloud computing are critical for companies to scale and sustain data and analytics operations. We can help across many areas, including:

  • Cloud-enabled usage of modern platforms
  • Breaking down data silos
  • Data ingestion and integration

Business outcomes we deliver

Evolve from descriptive to predictive insights

PwC helps you bring advanced analytics operations to your entire enterprise. What can that look like? Imagine a modern data and analytics technology architecture or new processes around creating and using analytics and AI. PwC helps companies move from traditional BI to more advanced analytics and AI at any stage of the transformation journey.

Increase return on investment in data, analytics and AI assets

Built on an understanding of the value of data as an asset and a market differentiator, we help you realize three key outcomes:

  1. Better internal decisions
  2. New products / services
  3. Enter new markets

Create capabilities targeted to a specific business function or industry, delivering critical insights

Advanced analytics brings the promise of new insights and better business outcomes. PwC helps organizations create these custom capabilities and realize increased business value, empowered by data, analytics, and AI.

Adopt models to accelerate time to value of data and analytics

PwC offers three main models for analytics managed services, depending on your organization’s strategic priorities:

  • Build Operate Transfer
  • Analytics Managed Services
  • Tactical Outsourcing

Make faster, better decisions

PwC provides a range of analytics and AI digital assets to support your transformation journey. And we can do it at speed and scale by executing priority use cases while designing, building and deploying targeted analytics and AI capabilities.

Insights Platform, a PwC Product, can help close information gaps. It stitches together your in-house data with PwC’s longitudinal data and vetted third-party data sources – seamlessly. Gain precise, granular detail about critical areas that directly impact your revenue – whether it’s customers, staff, supply chain, or media spend. Our Insights Platform can help accelerate any data, analytics, or AI project.

Learn more

Across PwC we bring the wide variety of skill sets to help execute end to end transformations, including not just traditional data, analytics, and AI capabilities like data scientists or data engineers, but also skill sets such as:

  • ML Ops engineering
  • Responsible AI
  • Change management
  •  AI risk assurance

Digital assets are critical to helping organizations find value in data. PwC’s suite of products and accelerators include both analytics-embedded assets for business buyers, such as Customer Link, as well as assets designed for core data, analytics, and AI work, such as Model Edge.

Our solution is enabled by our Alliance partners (AWS, Google, Microsoft, Oracle, SAP, Workday, Salesforce) and infused with leading practices, digital assets and learnings gleaned from our own experience leading clients through their analytics and AI transformations.

See an example of our work with AWS to help Wyndham Hotels & Resorts improve their data capabilities to get to know their guests better.

Our industry leading experience

PwC has been recognized as a leader in more than 100 analyst reports, including AI and data & analytics. Read what the analysts have to say about our capabilities.

PwC analyst rankings 2021 Gartner and Forrester

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