Analytics and AI Transformation

Unlock the full potential of analytics and artificial intelligence to revolutionize your business

Companies that inject big data and analytics into their operations outperform their peers by 5% in productivity and 6% in profitability.*

Building analytics and AI capabilities requires overcoming barriers common across industries. PwC’s Analytics and AI Transformation Solution spans the spectrum of strategy to design, development and deployment of analytics and AI capabilities, helping organizations like yours lay the groundwork for a realistic, AI-powered future.

*Source: Big Data: The Management Revolution, Harvard Business Review

PwC analyst rankings
In collaboration with Carnegie Mellon University, PwC has developed a survey to help you understand how your data and analytics investments are driving value for your organization.

Take our Analytics Maturity Model Survey

PwC’s Analytics & AI Transformation Solution

With a customized, agile “Design-to-Value” approach, PwC's Analytics and AI Transformation Solution helps you achieve targeted business outcomes, such as:

  • Grow revenue: Leverage internal and external data strategically to improve growth and maximize returns
  • Reduce costs: Increase speed and sophistication while reducing costs and eliminating redundancies
  • Manage risks: Identify opportunities to predict risk and proactively address root causes
  • Gain competitive advantage: Monetize data assets and explore new products and capabilities


Foundational elements of our solution

Assess current state, co-create analytics vision, and develop roadmap to achieve

PwC helps you develop an analytics & AI vision to support business priorities and a roadmap designed to drive economic and strategic results.  PwC recognizes that Analytics and AI is not just math and data--it’s an organizational, technical and behavior shift to focus on outcomes that drive strategic results. We accelerate the strategy journey through digital accelerators, such as:

  • Better understand current data, analytics, & AI investments and value through our Analytics Maturity Model survey, co-developed with Carnegie Mellon University, for rapid assessments and benchmarking
  • Improve speed to market and additional demand generation through the use of our analytics use case library

Continuously improve data, analytics and AI models and insights

PwC helps you enhance and operationalize your analytic capabilities, with more robust reporting and AI-powered predictive analytics, to drive towards business impact at scale. Our approach is powered by experience and assets across various domains:

  • Model Development Lifecycle and Machine Learning Operations
  • High value datasets to augment analysis
  • Proven data science methodologies
  • Reusable Analytic Components and methodologies on our Insights Platform

Evaluate and improve trustworthiness of data, analytics, and AI

Building trust across an organization generates value such as:

  • Brand protection and regulatory compliance that drives a higher brand equity and trust across customers
  • Adoption of ethical and data-driven culture leading to better business decisions
  • Rapid and iterative innovation that can be trusted to move the organization forward

Our cross functional team brings you varied perspectives across:

  • Responsible AI
  • Data Governance
  • Cybersecurity & Privacy
  • Risk Management

Take our Responsible AI Diagnostic

Embed analytics and enable a data-driven culture in an organization

For analytics and AI to have an impact on business decision making, you need to integrate analytics and business teams. Additionally, processes for prioritizing and sustaining initiatives helps prepare for analytics & AI at scale. We can provide leading practices across various areas:

  • Organizational Structure & Processes
  • Talent & Skills
  • Culture & Behaviors

Establish strong technology foundation for modern analytics & AI initiatives

Modern technologies such as big data and cloud computing are critical for companies to scale and sustain data and analytics operations. We can help across many areas, including:

  • Cloud-enabled usage of modern platforms
  • Breaking down data silos
  • Data ingestion and integration

Business outcomes we deliver

Evolve from descriptive to predictive insights

PwC helps you bring advanced analytics operations to your entire enterprise. What can that look like? Imagine a modern data and analytics technology architecture or new processes around creating and using analytics and AI. PwC helps companies move from traditional BI to more advanced analytics and AI at any stage of the transformation journey.

Increase return on investment in data, analytics and AI assets

Built on an understanding of the value of data as an asset and a market differentiator, we help you realize three key outcomes:

  1. Better internal decisions
  2. New products / services
  3. Enter new markets

Create capabilities targeted to a specific business function or industry, delivering critical insights

Advanced analytics brings the promise of new insights and better business outcomes. PwC helps organizations create these custom capabilities and realize increased business value, empowered by data, analytics, and AI.

Adopt models to accelerate time to value of data and analytics

PwC offers three main models for analytics managed services, depending on your organization’s strategic priorities:

  • Build Operate Transfer
  • Analytics Managed Services
  • Tactical Outsourcing

Make faster, better decisions

PwC provides a range of analytics and AI digital assets to support your transformation journey. And we can do it at speed and scale by executing priority use cases while designing, building and deploying targeted analytics and AI capabilities.

A cloud-based web app, accessed through SSO, that combines scalable big data technologies with our proprietary data models, analytics services and pre-packaged visualizations to create easy-to-deploy, enterprise-ready solutions­.

Learn more about PwC's Insights Platform

PwC’s AI Lab puts research to the test through hands-on experimentation, ­rapid prototyping and proofs of concept that demonstrate the business potential of emerging technologies. We execute 30 to 40 POCs annually.

  • Client sessions in lab
  • Prototype co-creation­
  • Demonstrations

Learn more about PwC labs

Helps clients make data-driven decisions around acquisition, growth and retention by combining a comprehensive view of customer data with a proprietary PwC customer data model and purpose-built analytics engine.

Learn more about PwC's Customer Link

Innovation. Speed to results. Technology-enabled.

Our solution is enabled by our Alliance partners (AWS, Google, Microsoft, Oracle) and infused with best practices, digital assets and learnings gleaned from our own experience leading clients through their analytics and AI transformations.

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