PwC announced that it was cited as a Leader in The Forrester Wave™: AI Consulting Services, Q2 2026.
Commenting on PwC, the report mentions the following:
- Strategy. PwC’s solid vision and innovation for AI meet clients where they are: AI-enhanced operations, AI-native organizations, or AI-native ecosystems. Its excellent talent strategy allows clients access to onshore and nearshore labor for rapid responsiveness and to an offshore pool (from 12 delivery centers) for optimized costs. PwC has a superior mix of traditional and results-based pricing, where it puts fees at risk in a third of engagements. It is on par with supporting services for engineering and cybersecurity and in its extensive partner ecosystem — it was the first reseller of OpenAI’s ChatGPT enterprise and a launch partner for Anthropic’s industry offerings.
- Capabilities. PwC builds in FinOps at the front and deploys differentiated AI operating solutions on the client’s infrastructure, helping it earn top marks in value management, AI operations, and AI architecture. The firm is on par with business strategy and excels in change management, where it applies the lessons from its own deployment of Microsoft Copilot to 230,000 PwC employees and cited double-digit productivity gains across the board.
- Customer feedback. Customers value PwC’s ability to adapt quickly to changing requirements, combine advisory work with hands-on engineering delivery, and manage projects collaboratively with clear communication.
- Forrester’s take. PwC is a good fit for global, highly regulated enterprises (e.g., financial services, life sciences) and technology, media, and telecom companies needing to scale AI from task augmentation to process reinvention.
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“We’re pleased to be recognized as a Leader in The Forrester Wave™ for AI Consulting Services. This recognition reflects how we are helping clients move from experimentation to enterprise-wide transformation, embedding AI into the core of how their businesses operate. It aligns closely with our strategy to bring together business insight, technology, and trust to help organizations scale AI responsibly and unlock sustained value. As AI continues to reshape industries, our focus is on helping clients turn ambition into measurable outcomes and durable competitive advantage.”
“We are proud to be recognized as a Leader in the Forrester Wave for AI Consulting Services. This recognition reinforces our belief that unlocking real results from AI requires moving beyond proofs of concept and incremental efficiencies to tackling the complex, enterprise-wide problems that actually move the needle. I’m proud of our teams and their relentless commitment to helping our clients drive measurable outcomes today, and lasting competitive advantage for tomorrow.”
“We’re thrilled to be recognized as a Leader in The Forrester Wave™: AI Consulting Services, Q2 2026. This recognition reflects what PwC has built inside the firm: the engineering talent, the industry expertise, and decades of client relationships that make enterprise AI work. Our alliances with leading AI providers extend that further, and it matters now more than ever. AI is starting to run real work inside organizations, not just assist with it. Forrester’s evaluation affirms what our clients already know: capability, the right partnerships, and a responsible approach are what separate the leaders from the rest.”
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