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As expectations shift toward better and more personalized experiences, content strategies can give businesses a competitive edge. From generating customer attraction to deepening relationships over time, the content you bring to market determines the loyalty you get in return. Marketing organizations often struggle to deliver personalized content at scale for various reasons: long lag times between creation and activation, campaign launch delays and inefficient processes across global and localized channels. Technology can accelerate performance, but only when it’s aligned with business goals and customer needs.
We can help increase your content velocity and quality with Adobe Experience Cloud. Beginning with content production and testing to approval processing and channel activation, we help transform your entire content lifecycle with a modular, tech-enabled approach that leads to better experiences.
Our Create to Activate framework leverages Adobe Creative Cloud, Adobe Experience Manager (AEM) and Adobe Workfront to help enhance content strategies, realize business goals and improve user experiences across the end-to-end marketing content lifecycle.
Reduce time to launch campaigns from weeks to days by streamlining processes and hand-offs
Leverage AI and machine learning to automate content creation and increase reuse of approved content and assets.
A modular content approach and faster cycle time enable you to support a higher volume of content while improving success events.
Streamline reviews and approvals of content with digital proofing capabilities and work orchestration.
Gain insights on KPIs across the end-to-end content lifecycle and improve creative execution with marketing strategy.
Combine Adobe Creative Cloud, Experience Manager, Workfront and Sensei for AI-enabled content management that integrates with other Adobe tech and third-party tools.
Develop your content strategy and increase its effectiveness through in-depth analytics and predictive intelligence that learns from interactions to improve campaign content and assets.
Empower content creators and asset managers with improved taxonomies, effective tagging strategies, and AI automations that ease content development, repurposing, and reuse.
Build trust in every experience by aligning your content strategy with your business goals and turning your content supply chain into an attraction engine.