Content velocity powered by Adobe Experience Cloud

Create to activate: Accelerate content creation, delivery and personalized experiences across the customer journey

Turn your content supply chain into a customer attraction engine

As expectations shift toward better and more personalized experiences, content strategies can give businesses a competitive edge. From generating customer attraction to deepening relationships over time, the content you bring to market determines the loyalty you get in return. Marketing organizations often struggle to deliver personalized content at scale for various reasons: long lag times between creation and activation, campaign launch delays and inefficient processes across global and localized channels. Technology can accelerate performance, but only when it’s aligned with business goals and customer needs.

We can help increase your content velocity and quality with Adobe Experience Cloud. Beginning with content production and testing to approval processing and channel activation, we help transform your entire content lifecycle with a modular, tech-enabled approach that leads to better experiences.

Create to Activate with PwC

Our Create to Activate framework leverages Adobe Creative Cloud, Adobe Experience Manager (AEM) and Adobe Workfront to help enhance content strategies, realize business goals and improve user experiences across the end-to-end marketing content lifecycle.

Accelerate your content supply chain with Create to Activate for personalized experiences at scale

Increase speed to market

Reduce time to launch campaigns from weeks to days by streamlining processes and hand-offs

Reduce creative spend

Leverage AI and machine learning to automate content creation and increase reuse of approved content and assets.

Deliver personalization at scale

A modular content approach and faster cycle time enable you to support a higher volume of content while improving success events.

Reduce approval effort

Streamline reviews and approvals of content with digital proofing capabilities and work orchestration.

Improve planning and forecasting

Gain insights on KPIs across the end-to-end content lifecycle and improve creative execution with marketing strategy.

Centralize governance

Standard operating and governance model defines clear roles, responsibilities, decision rights and approval requirements.

Transform your content lifecycle with PwC and Adobe

Tech-enabled

Combine Adobe Creative Cloud, Experience Manager, Workfront and Sensei for AI-enabled content management that integrates with other Adobe tech and third-party tools.

Optimized for improvement

Develop your content strategy and increase its effectiveness through in-depth analytics and predictive intelligence that learns from interactions to improve campaign content and assets.

Designed for efficiency

Empower content creators and asset managers with improved taxonomies, effective tagging strategies, and AI automations that ease content development, repurposing, and reuse.

Built around business goals

Build trust in every experience by aligning your content strategy with your business goals and turning your content supply chain into an attraction engine.

Contact the PwC Adobe Alliance to learn more

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Phil Regnault

Principal, Adobe Alliance Leader, PwC US

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