Turn customer data into a valuable asset

Know your customer

Better insights for customer action using holistic 1st & 3rd party data and accessible analytics.

Scale with technology

Overcome the complexity of martech with ready-to-use data analytics and marketing tools.

Measurable ROI

A data-driven approach providing more transparency into spend, channel and customer engagement performance.

Drive real-time data-powered decisions, and deliver always-on, omni-channel engagement

Customer data management

Form rapid connections to common first party customer data systems such as CRM, the Web, PoS, and call centers for easy identity resolution of customer data into a “Golden Record”.

Advanced AI & analytics

Access a suite of no-code, point & click data science accelerators to produce insights via catchments, predictions, and segmentations or perform custom modeling in a robust data science workbench.

Omni-channel orchestration 

Rapid resolution of identity match rates against all available channels and assembly of sequenced, stage-gated, omni-channel marketing journeys and execution.

Data privacy

Gain confidence in your treatment of data through an ethical data approach which builds a sustainable foundation for your customer engagement.

Meet the team behind Customer Link

"Today, it’s essential to have a comprehensive customer strategy. Customer Link allows brands to not only master their own data, but enrich it with outside data analytics to really understand customer wants, needs and preferences so you can engage with them in a more personalized and orchestrated way.”

“My focus is to help clients to improve on their customer acquisition, growth and retention outcomes with our Customer Link solution. It combines data and real-time decisioning with analytics/AI models to activate personalized omni-channel engagement.”

“I help clients leverage our Customer Link data, technology and actionable insights focused on customer needs, preferences, behaviors and goals, to rapidly find, size and pursue growth opportunities and solve customer centered challenges across the full customer lifecycle - from new acquisition to enhancing and retaining relationships.”

“Revenue and customer growth are paramount for clients, more so during market downturns. PwC's Customer Link solution helps our clients achieve both—targeting and acquiring customers with high lifetime value, and optimizing the total marketing spend and return.”

Building a resilience strategy

“With Customer Link we are changing how we identify and approach customers and prospects with all that we have to offer as a bank. We are doing this through a combination of technology and marketing tactics to meet our customer’s very specific needs.”

CMO, Financial Services Company

“As brands strive to hone customer experience into an incomparable competitive advantage, we believe PwC’s Customer Link solution powered by Redpoint Global provides the most direct and scalable path to creating compelling customer interactions that sustain revenue growth.”

Dale Renner, CEO, Redpoint Global

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Request a demo or speak to one of our team members to learn more.

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