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How customer data can be your foundation for a profitable future

Better understand your customers

Build an integrated view of individuals, households, and key segments of consumers with PwC’s AI and machine learning models.

Help boost ROI

Gain transparency into your spend, channel, and customer engagement performance. See where money is potentially being wasted and discover new areas of opportunity with higher reward.

Increase efficiency

Overcome the complexities of blending different software vendors with Customer Link’s ready-to-use marketing analytics and AI data processing.

The Customer Link difference

Unmatched customer data

Access over 60K+ consumer attributes from PwC’s Consumer Data Model to build targeted audiences, create behavioral segments, identify expansion markets, view competitor performance, and more.

Personalization at scale

PwC’s relationships with multiple data vendors and identity resolution platforms allows you to rapidly secure identity matches for your audiences.

No coding necessary

Perform custom modeling with advanced AI and analytics. Access a suite of no-code, point and click data science models to produce insights via catchments, predictions and segmentations.

Simplified data management

Form rapid connections to common first party customer data systems such as CRM, the Web, PoS, and call centers. Ingest real-time and batch data to visualize what you need to know, all in one place.

Want to learn how you can make raw customer data usable in an instant? We’re here to help.

Customer Link honored with “Best of Show” from Finovate

Customer Link was selected as a Best of Show winner at FinovateFall 2021. The event provides an opportunity for the fintech community to convene each autumn and spotlights new fintech innovations from seed-stage startups to established leaders.

FinovateFall attendees voted for favorites on the basis of demo quality and potential impact of the innovation. If you’re ready for your own personalized Customer Link demo, request one now.

What people are saying about building trust in their data with Customer Link

“With Customer Link we are changing how we identify and approach customers and prospects with all that we have to offer as a bank. We are doing this through a combination of technology and marketing tactics to meet our customer’s very specific needs.”

CMO, Financial Services Company

“PwC mixes design, business consulting, and technology to transform CX [customer experience]. PwC’s investments in data tools, such as Customer Link, and analytics, like Return on Experience (ROX), help business leaders prove CX’s business value.”

The Forrester Wave™, Customer Experience Strategy Consulting Practices, Q4 2020

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