Activate consistent and personalized engagement across all channels and devices that meet the needs of your customers.
See a holistic and dynamic customer profile that adapts to demand changes and shows you how and when to act with call-to-action triggers.
Build an integrated view of individuals, households, and key segments of consumers with PwC’s AI and machine learning models.
Gain transparency into your spend, channel, and customer engagement performance. See where money is potentially being wasted and discover new areas of opportunity with higher reward.
Overcome the complexities of blending different software vendors with Customer Link’s ready-to-use marketing analytics and AI data processing.
Access over 60K+ consumer attributes from PwC’s Consumer Data Model to build targeted audiences, create behavioral segments, identify expansion markets, view competitor performance, and more.
PwC’s relationships with multiple data vendors and identity resolution platforms allows you to rapidly secure identity matches for your audiences.
Perform custom modeling with advanced AI and analytics. Access a suite of no-code, point and click data science models to produce insights via catchments, predictions and segmentations.
Form rapid connections to common first party customer data systems such as CRM, the Web, PoS, and call centers. Ingest real-time and batch data to visualize what you need to know, all in one place.
“With Customer Link we are changing how we identify and approach customers and prospects with all that we have to offer as a bank. We are doing this through a combination of technology and marketing tactics to meet our customer’s very specific needs.”
CMO, Financial Services Company
“PwC mixes design, business consulting, and technology to transform CX [customer experience]. PwC’s investments in data tools, such as Customer Link, and analytics, like Return on Experience (ROX), help business leaders prove CX’s business value.”
The Forrester Wave™, Customer Experience Strategy Consulting Practices, Q4 2020