Attract to amaze: Evolving customer experience in an AI-driven world

Replay the webcast

Picture a future where customer interactions aren’t merely transactions but steps toward lasting, personal relationships. A world where a customer contacts your business with a concern, but instead of a canned, hollow response, they can instantly receive a tailored answer that not only helps solve the issue but delights them. Except this isn't the future. This is now — if you’re willing to be bold.

What our tech, marketing and customer leaders covered:

  • Empathy and efficiency: How do you strike the right balance in an AI-driven world?
  • Human and machine synergy: How should your team evolve as generative AI continues to advance?
  • Measurable impact: How do you assess the tangible value of deep customer engagement?

By watching this webcast replay you can gain:

  • Valuable insights: Get answers to burning questions shaping customer experience today.
  • Actionable strategies: Learn practical approaches to enhancing customer engagement with tech (including GenAI).

Presenters:

  • George Korizis, PwC Customer Transformation Leader
  • Chris Duffey​, Adobe Head of GenStudio
  • Tia White, AWS General Manager
  • Charles Jones, Pfizer Platform and Early Commercial Lead, mRNA Commercial Strategy and Innovation

Who should watch: CMO, CIO, CFO, CTO, CXO, CDO, Chief Commercial Officer, Chief Customer Officer, Chief Growth Officer, Chief Strategy Officer, VP of Digital, marketing positions director level and above.

CPE Credit: This does not qualify for CPE.

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Highlights from PwC’s latest episode of Customer Connections.

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