Lucid: Building an AI-native finance function to power growth—and transform the enterprise

What sparked the need for change?

“Challenging convention is core to Lucid. As we prepared for the next phase of growth, finance needed to evolve from reporting results to shaping them. Working with PwC, we saw how AI could help connect data, automate work, and improve the speed of our forecasting and planning cycles—strengthening our finance department’s role as the foundation for enterprise intelligence and enabling faster, more informed decisions across the business.”

What solution did the teams unlock by working together?

“Together with PwC and AWS, Lucid is turning its cloud environment into a platform for innovation. PwC brought applied AI knowledge—ML models, agent OS, and deep finance transformation experience—while AWS delivered scale and security. With Lucid’s operational data, PwC’s team rapidly built forecasting tools to reduce manual efforts from weeks to less than a minute and make scenario planning even faster too.

This momentum has enabled Lucid to scale 14 AI use cases in 10 weeks—automating forecasting workflows, reconciliation, analytics, and monitoring—while freeing teams to focus on strategic analysis, risk assessment, and more.”

Where did tech innovation meet human ingenuity?

“Lucid’s vision is clear: Use AI to amplify human decision-making. Cross-functional AI pods combined Lucid specialists with PwC’s AI, finance, and industry specialists. Together, we’ve built intelligent agents that can accelerate insight while preserving human judgment—like the ability to refine assumptions based on changing market conditions. It’s machine intelligence and human ingenuity working together to truly move the business forward.”

What was the real-world impact of approaching things differently?

“This is the starting point of a broader transformation. What we built in finance is influencing procurement and operations as they explore new AI solutions. PwC also helped our team develop an AI-enabled executive concierge. The new agent surfaces insights and forecasts trends to assist faster, more confident leadership decisions, including visibility into over $1B in capital investments.

Just as autonomous driving capabilities can evolve from Level 1 to Level 4 through constantly improving technology, our forecasting capabilities will improve over time as models learn more scenarios and business conditions. This journey is about building intelligence, not replacing people—and preparing our teams to work with AI to power Lucid’s next era of innovation.”