PwC NextGen U: Moving from Next to Now

September 10-13, 2019 in Chicago, IL

PwC NextGen U is a multi-year, global leadership development program for family members that have been identified or recently appointed as the future leaders of their family enterprise. It is designed specifically to immerse future leaders into today’s dynamic business issues, provide key leadership development, and connect them to a global community that will support their continued growth - helping the “Next” leaders transition to “Now” leaders.  

The program is focused on 4 key areas:

  • Connectivity: opportunities to form lasting relationships with peers and industry experts
  • Experience: hands-on learning from the world’s leading business organizations, tailored to participants
  • Development: new perspectives and insights for leadership development
  • Action: becoming the “Now” leader by completing the program with an actionable strategy to apply to their family enterprise

Moving from Next to Now: Embrace the Art of Storytelling

September 10-13, 2019 in Chicago, IL

Join us at this year’s NextGen U as we focus on the art of storytelling in the age of communication disruption. Through an exclusive network of media, communication experts and modern marketers, our next generation of family business leaders will be exposed to new ways of creating, delivering, and controlling their brand. The program will cover key topics ranging from articulating value to crisis management affecting their personal, family, and business brand. 

Event highlights
  • Brand development and storytelling: Leveraging a diverse team of experts, attendees will learn how to shape their narratives - as they continue to build their executive careers, philanthropic endeavors, and further define their family business legacy.  
  • Crisis management: An intense, hands-on, action-oriented experience that provides attendees with a challenge, framework, a set of lenses, practices, interactions, insights, and methods that they can apply to various scenarios.
  • Social media: Learn more about balancing personal, family, and business identities, while covering the implications of external influences and market factors.
  • Family business brand dynamics: Dr. Justin Craig, professor of Family Enterprise at Northwestern University’s Kellogg School of Management, will explore the paradox of continuity, as well the challenges and opportunities around managing tradition and change.
  • Other family business stories: Hear from multi-generational family business leaders who have reinvented and transformed their business. Learn the importance of branding, marketing and telling your unique family story.

Logistics and details


Rooms have been reserved at the Peninsula Hotel Chicago. The program fee covers three nights at the hotel (September 10th - 13th). All rooms are nonsmoking and rooms are assigned on a first come, first served basis. Check-in is at 3:00 pm CT and check-out is at 12:00 pm CT. PwC will book your hotel reservation based on the arrival/departure dates you provide when you register for the program. Should you need to cancel or modify your reservation, please inform the NextGen U team by Thursday, July 18, 2019. Please contact the team for details on the room fee if you wish to stay before or after the three nights.

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Air and ground transportation

Please plan to be at the Peninsula Hotel by 3:00 pm CT on Tuesday, September 10 and depart no earlier than 2:00 pm CT on Friday, September 13. Airfare and ground transportation arrangements and fees are the responsibility of the participant.

Private airports:

  • Chicago Executive Airport - 27.8 miles ~60 minutes
  • Waukegan National Airport - 45 miles ~ 90 minutes
  • DuPage Airport - 43.8 miles ~90 minutes

Commercial airports:

  • O’Hare International Airport (ORD) - 17.5 miles ~50 minutes
  • Chicago Midway (MWD) - 13.5 miles ~40 minutes

Please feel free to use your own transportation preferences - Uber, Lyft, Taxi, CTA, etc.

If you choose to drive to the hotel, parking is $71/night (valet).


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Biography and photograph

A biography (150 words or less) and photograph (high res, jpeg, png) will be requested upon registration. Please upload this information on our registration form.

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Cost to attend

The PwC NextGen U event costs $10,000 to attend and covers your accommodations at the Peninsula Chicago for three nights (September 10th - 13th) and all sponsored meals and program materials. Payment is made upon registration.

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Additional details

Arrival and departure

Please plan to be at the Peninsula Hotel by 3:00 pm CT on Tuesday, September 10 and depart no earlier than 2:00 pm CT on Friday, September 13.



The weather in Chicago  fluctuates throughout the day with average temperatures in September being between 60/70 F (15/21 C). We recommend packing layers and comfortable shoes. Some of our program will take place outdoors so a medium weight jacket is recommended.


Business casual. Please bring layers, sunglasses and comfortable shoes.

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Upcoming events for PwC NextGen U

2020: Prepare for Exponential Growth

How to manage your wealth now and in the future - for you and the generations to come.

Learn more about PwC’s additional global offerings for Next Gens

Contact us

Jonathan Flack

Private Company Services, Family Enterprises Leader, PwC US

Belinda Sneddon

Managing Director, US Family Enterprise Advisory Services, PwC US

Talia Weidberg

NextGen U Program Manager, PwC US

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