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Law firm benchmarking

For over 60 years, the PwC Law Firm Services Group has provided premier law firms with comprehensive benchmarking information on a broad range of management topics that challenge law firm leaders.

Participation in our benchmarking program can allow your firm to:

  • Gain a deeper understanding of your position in today's market through competitive analysis
  • Obtain a wide range of results utilizing the various Survey products that can assist you in making specific solutions
  • Tailor the information that is most relevant to your firm, helping you make critical data-driven decisions that can improve business performance
  • Take advantage of individualized webcasts, firm visits and complimentary data reviews with staff that go beyond the core service to assist your firm

What's new in 2021

  • A new Target Metric indicator which displays your Firm's relative position to the selected comparison group quartile of your choice, has been added to the Revenue Dashboard for all  BRASSplus participants. This new feature will visually highlight opportunities for improvement.

    In addition, several new content pages have been added to the Revenue Dashboard.
  • Expanded information on Associate bonuses as it relates to leave of absences has been added and will be included in the Talent Management Report from the BRASSplus.
  • A new product offering – Industry Insights – will be offered in the Fall of 2021 to all BRASSplus participants.
  • Participants once again have the option to submit and receive international office metrics in their local currency.
  • Pricing for the LFSS continues to be more cost-effective for small to mid-size firms (Firms with <200 attorneys).

Survey products/reports available

Metrics on the four core areas of revenue management – rates, realization, utilization and leverage.

Associate compensation & bonus levels along with Diversity & Inclusion metrics.

Filter benchmarks across years, comparison groups, metrics and attorney groups.

Key metrics on the business owners of the firm, including compensation and capital balance levels.

Base salary and bonus levels for the Admin Leaders of the firm as well as administrative staffing ratios.

Key metrics on the overall financial performance and operations of the Firm.

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Participant feedback

During the year, our Law Firm Survey Group responds to many requests made by our survey participants. The types of requests range from sending additional and customized benchmarking reports to preparing firm-specific presentations delivered to management teams of law firms. We strive to respond to your needs in a timely, informed and professional manner. Some of the feedback we have received regarding our responsiveness and the quality of our survey products is described below:

"The PwC annual statistical survey is the best tool available to help us better understand our operational issues, including staffing ratios and expense levels. The survey data has been extremely useful in establishing benchmarks for targeted financial improvement." – Director, "Top 10" law firm

"The best business intelligence available to law firms." – CFO, "Top 150" law firm

"The PwC Billing Rate & Associate Salary Survey is the best source of comparative billing rate information available at the geographic and practice area level. And these are the levels of detail necessary to make informed decisions about our billing rates." – Director, "Top 10" law firm

"We use both the annual Statistical Survey and Billing Rate Survey to help us perform our own reality check. With the volatility in associate salaries we have found the Billing Rate Survey to be very helpful, especially for branch office information." – Executive Director, "Top 150" law firm

"Objective information obtained from the PwC Surveys on billing rates, productivity by class of timekeepers and partner investments and earnings is invaluable in managing our business." – Financial Manager, "Top 50" law firm

"We use the survey information extensively in financial retreats, partner meetings and in making billing rate decisions. I am even more impressed with the high standard of customer service we receive from the survey staff." – Financial Manager, midsize law firm

"The PwC semi-annual rate survey is an important management tool that we use to ensure we are receiving market rates for our services. This survey provides firm management with objective data regarding where our firm billing rates are relative to the market. Without a survey like this it would be easy for our billing rates to fall behind the market given the natural reluctance of lawyers to increase their billing rates." – CFO, "Top 150" law firm

“One major difference between the PwC Surveys and other surveys available in the market is the detailed instructions that are always provided by PwC. These instructions prove to be a valuable resource when completing the surveys, and help provide a level playing field, as all law firms submit information that is comparable.”

“The PwC Surveys are a truly unique source of strategic information about our very competitive market. There really is no other source for this type of information. The surveys are very sophisticated and analytically rigorous.”

“Both Surveys provide tools that we ultimately use to budget and forecast for the upcoming year.”

“The survey support staff continues to be both professional and very responsive in working to accommodate any ad hoc requests our Firm may have.”

“We continue to use the PwC Surveys as our focal point in comparing ourselves and benchmarking operations, salaries and rates each year. It is by far the most comprehensive and well subscribed benchmarking product that we use in this connection, and given the maturity of it, the most reliable in providing data we can count on. Given the data extraction tool, it is no longer an ordeal to get the data. The continuous refinement of the data and statistics that we obtain reflects PwC's collective willingness to respond to their clientele and to allow all participants the value of each other’s good ideas. Given your broad scope and ability to slice and dice the data and then return it to us in so many combinations of geography, practice group, size of firm, profitability profile and so on, is really useful to us in decision making and resource allocation.”

“The PwC Surveys provides the benefit of utilizing free software, developed to extract data versus running various reports to compile the information onto paper documents. Behind the scenes calculations are performed to alleviate manual work, providing a more time-friendly experience. The resulting reports are very thorough and provide excellent comparison group information that is tailored to the needs of our firm.”

Contact us

Gregg Sincoff

Tax Managing Director, PwC US

Laurie Lieb

Director, PwC US

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