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Health industries
Strategic services and solutions to help payer, provider, pharmaceutical, life sciences and medtech organizations innovate, transform and grow.
Lead the future of health, today
Health leaders are transforming — fast. From rising costs and AI integration to policy change and patient empowerment, we work with payers, providers and life sciences companies to rethink value, build resilience and unlock growth. We bring bold strategies and future-fit models — so you can move faster, lead with confidence and deliver trusted outcomes.
PwC’s 2024 US Healthcare Consumer Insights and Engagement Survey
Consumers want affordable, easy to use healthcare. Are you listening?
The healthcare transformation continues, propelled by emerging technology and rising patient expectations. PwC’s 2024 US Healthcare Consumer Insights and Engagement Survey explores this complex interplay of factors, from ongoing consumer concerns over affordability and access to consumers’ adoption of tech-enabled healthcare and trust in the healthcare system. Survey findings highlight healthcare cost and navigation problems needing solutions and opportunities to educate and engage consumers in preventive health and provide the care options they prefer.
Next in pharma 2025: The future of pharma is now
Bold reinvention for the second half of the decade
Lookahead to the five-year horizon. Make choices today to position your business for success amid the new realities of tomorrow’s pharmaceutical sector. We outline four strategic bets and a suite of capabilities so you can determine how your company can create future value.
Next in health services 2025: Secure your future with resilience and reinvention
Learn from 2024. Gain control over 2025. Go beyond in the rest of the decade.
Radical change in healthcare is on the horizon. Rise to the challenges of the new year by acting on the 10 sector dynamics we outline for 2025. Create a healthier future by recognizing how value is shifting and deciding whether your current business model can deliver.
Insights by sector
Health services
Healthcare consulting services for payers and providers
Healthcare is evolving — driving the need for cost efficiency and better patient experiences. Health plans and systems are investing in technology, navigating regulatory shifts and embracing new ecosystem models to achieve long-term cost reductions and health equity. As the healthcare landscape evolves, organizations have a unique opportunity to drive transformation while navigating operational challenges. We help health plans systems keep up with the pace of change and disruption, improve costs and efficiency and enhance the patient experience.
More insights
Buyer spotlight
Health industry CFOs
Markets are being reshaped by technology and disrupted by geopolitical unrest and economic shocks. Leaders turn to transformative acquisitions to reinvent their businesses for long-term success.
Health industry insights
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Medical cost trend: Behind the numbers 2026
Help guide providers, payers, pharma companies and employers as they determine medical cost trends and the factors driving or dampening spending in 2026.
The One Big Beautiful Bill Act (OBBBA): A trillion-dollar turn in US health policy
How the One Big Beautiful Bill reshapes US healthcare and what providers, payors, PBMs and pharma should do to respond to policy, funding and coverage shifts.
China's rise as a biotech innovation hub: 4 key strategic questions for US biopharma executives
China’s biotech boom presents US pharma with both opportunity and risk. Biopharma leaders must reassess diligence, strategy and geopolitical exposure.
Navigating the FDA disruption: 4 key actions for pharma
The FDA is facing major disruption. Clinical timelines and pipeline investments may be at risk. Discover four key actions US pharma can take now to stay ahead.
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