Evolving priorities: COVID-19 rapidly reshapes consumer behavior

The twin public-health and economic crises are driving changes in consumer behavior that could have long-lasting effects. We surveyed consumers to better understand these changes.

Looking ahead

In response to this rapidly evolving public-health crisis, consumers are changing how they live and work. And what and how they buy. We have reason to believe some of these fundamental shifts will have long-lasting effects on consumer purchasing behavior.

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Paul Leinwand

Paul Leinwand

Principal, Strategy&, PwC US

Tom  Puthiyamadam

Tom Puthiyamadam

Transformation Consulting Solutions Leader, PwC US

Samrat Sharma

Samrat Sharma

Marketing Transformation Leader, PwC US

Amy Murphy

Director, PwC US

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