Industries styles XF

Financial services

Financial services

Long-standing stereotypes of financial institutions are being tested. The traditional barriers that drove sector predictability for decades are breaking down. Industry convergence is real and is changing the flow of capital and the status quo, requiring a fresh strategic view.

Accelerating evolution of financial services

Financial services are no longer siloed — bankers, insurers, asset managers and wealth advisers are building integrated platforms ready to scale. As technology evolves and companies shift toward growth, we expect convergence to continue and accelerate across traditional and non-traditional market participants. The momentum is toward deeper fusion — but also greater competition in a world where private equity challenges traditional norms.

A deliberate, strategic approach to your future is essential when deciding which technology, AI strategy, corporate structure or deals to pursue. PwC’s consulting, tax and assurance teams provide innovative and transformative solutions so you can adapt to the evolving world of financial services.


Next in financial services

For at least the last decade, financial services have continuously reinvented themselves, responding to novel threats, new opportunities, growing regulatory mandates and new technologies. Each year, a handful of issues capture the industry's focus and contribute to the industry’s next round of reinvention.

Some issues, like the changing political landscape, are sparking an outburst of intense activity as new faces on the political scene enable a change in direction across the industry.

Others build momentum over time and then emerge overnight as a game-changing disruption, such as AI’s ability to improve operational performance and drive business transformation.

In 2025 we see three themes dominating financial services:


Next in perspectives by sector

Next in asset and wealth management 2025

Execute the strategies to build a next-generation asset and wealth manager

Transforming your business to win. Digitization is the foundation of new scalable business models in an era of compressed fees and slower growing pools of client assets.

Pursue growth through mergers, strategic partnerships, private markets. Firms need mergers, acquisitions and strategic relationships to reinvent their business models as few firms have all the capabilities in house to serve today’s increasingly diverse investment needs. Additionally, tax considerations early on help to optimize valuation, structuring, efficiency, compliance, risk, integration, and shareholder value.

Leverage GenAI as part of strategic digital investments. GenAI’s applications are multiplying — from operations, to finance, research, risk and more; it's become impossible to ignore the profound business model effect it is having on the sector.

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Peter Pollini

Peter Pollini

Financial Services Industry Leader, PwC US

Seth Promisel

Seth Promisel

Asset & Wealth Management Assurance Leader, PwC US

Jennifer Kennedy

Jennifer Kennedy

Chief Operating Officer of Tax, PwC US

Brian Rebhun

Brian Rebhun

Financial Services Tax Leader, PwC US

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