Private Company Services Marketing Leader, PwC US
Lauren Dettloff leads go-to-market efforts for PCS, driving awareness of, and demand for, PCS expertise and services among private companies, including private equity portfolio companies, family-owned enterprises, and high-net worth individuals. She brings a holistic approach to marketing and sales, leading a team to develop and drive integrated sales and marketing plays, rigorously ground in data as well as the insights of clients and others in the field.
Lauren began her PwC career with the Deals practice, where she led marketing for the capital markets, divestitures and deal analytics businesses.
Prior to PwC, Lauren was with global analytics company FICO, where she served as global CMO for the company’s newly launched growth-driver platform and tools line of business, accountable for driving KPI achievement across product, sales and marketing, and developing and executing marketing and sales plans that support awareness, field enablement and demand generation. She also spent three years in Asia-Pacific, living in Singapore and Beijing and serving as head of corporate marketing and communications, to help establish the company’s presence in the region.
Lauren is known for her extensive international, in-the-field experience managing global programs and teams, and her data-driven approaches to developing and measuring marketing and business development programs.