PwC and Stripe Launch Collaboration to Accelerate the Next Era of Agentic Commerce

New York, NY — October 29, 2025 — PwC today announced a strategic collaboration with Stripe to help businesses prepare for the next frontier of digital commerce: one powered by AI agents that discover, decide, and transact on behalf of consumers. The collaboration coincides with Stripe’s launch of new products for agentic commerce innovation, introduced at the company’s annual New York product showcase.

Agentic commerce — where AI agents act as consumers’ trusted intermediaries — is transforming how people shop. Consumers are increasingly asking AI what to buy, not just where to buy. With more than half of U.S. consumers using AI tools for product discovery and over 35% of generative AI (GenAI) traffic now replacing traditional search, retailers would be well-suited to make their products and data visible, connected, and ready for agent-led transactions.

Powering the Future of AI-Driven Transactions

As part of Stripe’s global rollout, the company introduced the Agentic Commerce Protocol (ACP), an open standard co-developed with OpenAI to enable merchants and AI agents to transact more safely and seamlessly. Stripe selected PwC as one of the first launch system integration collaborators, recognizing PwC’s trusted brand and leadership in helping enterprises adopt ACP, test its use cases in live environments, and re-architect the foundations for an AI-first future. This collaboration builds on PwC’s broader end-to-end capabilities – from shaping customer and loyalty strategies, to reimaging operations and service models, to architecting the AI-ready data and analytics foundations that unlock enterprise-scale value.

“Agentic commerce connects the moment of discovery directly to the moment of purchase,” said Ali Furman, PwC US Consumer Markets Industry Leader. “Together with Stripe, we’ll bring end-to-end value chain expertise – connecting AI-powered customer insights, seamless commerce experiences, and scalable payment infrastructure – to help businesses turn AI-driven discovery into revenue.”

Bringing Agentic Commerce to Life

PwC’s Consumer Markets and Technology Consulting teams are leading industry efforts to help clients become “AI-readable” and agent-ready: combining strategy, data modernization, customer experience and payment integration to enable agentic transactions at scale.

The firm is helping advise its clients to become discoverable, connected, and ready for agentic transactions by focusing on the following areas:

• Data: Structure product and consumer data with consistent taxonomies and metadata across systems like product information management (PIM) and order management systems (OMS) so AI platforms can accurately find, interpret, and recommend offerings.
• Content: Create authoritative, machine-readable content optimized for Generative Engine Optimization (GEO) the AI-era evolution of search engine optimization (SEO) to enable models like ChatGPT, Gemini, and Perplexity can surface a brand’s offerings during discovery.
• Technology: Connect loyalty, identity, and payment systems, to pilot agentic integrations with collaborators such as Stripe to assess readiness for agentic commerce.

“AI is transforming commerce, and a new era of agentic commerce is beginning," said Barbara O'Beirne, Global Head of Industries at Stripe. "We're excited to collaborate with PwC to help businesses adapt and thrive in it."

A New Era of Retail

By 2030, global eCommerce is projected to reach $73.5 trillion, with AI as the dominant growth driver. Early adopters of agentic commerce are already seeing measurable results: faster checkout, higher conversion rates, and deeper customer engagement.

“AI agents are becoming the new storefront,” said Ian Kahn, PwC commercial and service excellence platform leader. “The companies that invest today in data, interoperability, and intelligent payments will define the next era of consumer trust and growth. Our collaboration with Stripe will enable PwC to further accelerate Agentic Commerce capabilities for our clients.”

The PwC and Stripe Advantage

PwC and Stripe are helping clients pilot, operationalize, and scale agentic commerce capabilities through an end-to-end framework that spans strategy, operations, and technology enablement:

• From pilot to scale: PwC guides clients through a rapid transformation journey, from readiness assessment to ACP integration, live testing, and roadmap for the full rollout.
• Proven Stripe infrastructure: On average, businesses using Stripe see 38% less fraud with its AI-powered fraud prevention tool, Radar, and an 11.9% increase in revenue with the Optimized Checkout Suite.
• Governance and trust: PwC’s Responsible AI frameworks focused on governance, compliance, and transparency provide executive-grade confidence as AI and payments converge.

Together, PwC and Stripe are helping businesses prepare for a new era of shopping — from discovery to transaction — to win in AI-powered commerce.

About PwC

At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We’re a tech-forward, people-empowered network with more than 360,000 people in 136 countries. Across audit and assurance, tax and legal, deals and consulting we help clients build, accelerate and sustain momentum. Find out more at www.pwc.com. 

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