Your brain on autopilot
Blind spots
Understanding blind spots
Experts tell us that our unconscious mind makes the majority of our decisions. I Blind spots can shape your thinking without you even knowing — narrowing your view and influencing your decisions. Are they steering you off course? It’s time to take the wheel.
Challenge assumptions
Our brains are wired to make assumptions, which can sometimes be off base. We think it’s an honest mistake; science calls it a blind spot.
Overcome stereotypes
Stereotypes can distort our sense of who belongs — creating roadblocks that hold everyone back. It’s time to clear the path forward.
Broaden perspectives
It’s natural to gravitate toward people who are like us. But making decisions solely on who we’re comfortable with can cause tunnel vision.
Enhance objectivity
First impressions can cloud judgment — and chasing certainty can pull you off track. Objectivity opens the door to better decisions.
Check your blind spots
The Implicit Association Test (IAT) helps people identify their potential implicit biases across a variety of dimensions. Take a test to check your potential blind spots relative to millions of others.
Continuing your blind spot journey
To further explore the power of blind spots, PwC provided a grant to Harvard University to create Outsmarting Human Minds. This initiative includes podcasts, videos and other materials that apply insights from psychological science to help improve the decisions we make in life and at work.
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