Digital case study

How Constellation Brands built a better ordering system on AWS


Constellation brands cloud-based application case study


Constellation Brands, a leading supplier of premium beer, wine and spirits, is known for embracing innovative ideas. So, when their distributors told them their ordering system was difficult to navigate, Constellation Brands listened. Together, we began to brew something better — a new, highly intuitive cloud-native ordering system built on AWS.


Client: Constellation Brands
Our Role: Transformed Constellation Brands’ order system into a cloud-native solution. 
Industry:  Consumer markets
Services:  Alliances
Country: Americas




For years, Constellation used an ordering system that required distributors to purchase wine and spirits by phone, fax or email. This made the ordering process hard to manage, left too much room for error and inconvenienced distributors who were accustomed to modern, easy-to-navigate software.

Setting the scene


Constellation began to brew something better — a new, highly intuitive cloud-native ordering system, built on Amazon Web Services (AWS). The system required a significant transformation affecting everything from client interactions and the way staff worked to data analytics and back-end order processing. Constellation enlisted EagleDream Technologies, now part of the PwC network, to help design and build a customizable, scalable AWS-powered web portal using serverless technology.

“By working with PwC and moving to an AWS environment, we’ve been able to truly transform our business and grow with confidence. The application is intuitive, sleek and easy to use.”

Brad Clement Director of Customer Resource Center and Logistics, Constellation Brands



PwC helped Constellation Brands design, architect and deploy a cloud-based application using a serverless container framework, AWS Fargate. The new web portal allows distributors to quickly order products in bulk, while making it easier for Constellation’s employees to process, track and deliver orders efficiently and on time.

The Impact


The new platform was an immediate hit. The distributors and staff appreciated the easy-to-use, intuitive system. Constellation’s new cloud-based application now helps save distributors hours of ordering time, and employees can focus on business-building work, rather than manual tasks. With the new system seamlessly connected to Constellation’s existing back-end systems, the company can gather more data and insights than ever before. And as demand scales up or down, so does the system, enabling easier, faster and more efficient order-taking. This has directly translated into better service and more product choice for individual beverage buyers.

“This new application saved Constellation Brands and its distributors significant time and effort. Constellation’s team can now focus on business priorities instead of manual tasks, which means they can continually improve and expand their operations.”

Bob MoorePrincipal, PwC US

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Bob Moore

Principal & AWS Practice Leader, PwC United States


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