The world is changing around us—and fast. Every business is feeling the unprecedented impact of rapid demographic changes, economic shifts, increasing resource scarcity, urbanization, and technology breakthroughs. To keep up, leaders are urgently searching for the people who can help their organizations adapt to what is now the new reality.
So how can we best prepare students for the opportunities and challenges that lie ahead—and ready them for careers in professional services? At PwC, we believe data analytics and related skills should be integrated into accounting coursework. Along with an analytical mindset and technical skills, we project a growing demand for students who also have a foundation of leadership ability, business acumen, global acumen, and relationship skills. In this paper, we outline examples of how our work is evolving and make suggestions for updates to curriculum to help students be prepared.
Business is the place where theory is executed real time, where decisions are made, communication is key, and collaborative, team oriented thinking is a must. These are the conditions PwC seeks to create with our campus case competitions. PwC launched Challenge (formerly the xTREME Games) in 2002 to increase students’ exposure to professional services and the world of public accounting. Challenge cases address real business issues requiring students to be critical thinkers, collaborative team members and persuasive business advisors. No number crunching exercise, our tax-based case competition is focused on high-level issues designed to test and improve decision making skills. Detailed accounting or tax knowledge is not required to participate.
We are pleased to make materials from a past PwC Challenge Case Competition available for professors to use as they deem appropriate for their students. We hope this will be a valuable resource. Please direct any questions or comments to firstname.lastname@example.org.