The evolving customer: The future of B2B commerce

B2B commerce, the way companies buy and sell from each other, is changing forever.

B2B commerce is undergoing radical change. Traditional sales models are dying out rapidly, and most B2B sales interactions between suppliers and buyers are shifting to digital channels. In the coming decade, there won’t be a single product or service sold that won’t have a digital shop, buy or self-serve option. That’s going to demand untold levels of digital transformation from businesses, so that they can fundamentally change the way they find and retain their customers, take their products to market, function within supply chains and provide services. If you’d like to explore how you can increase your company’s ability to compete and thrive, here’s how.

B2B commerce

We are delighted to share with you our latest report discussing the future for eCommerce and why B2B eCommerce is growing. If you like what you’re reading, please reach out to us to discuss the next steps in your business transformation, and how we can help you build the B2B omnichannel commerce platform of the future.

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Quinton Pienaar

Partner, PwC United Kingdom

Carl Haynie

Director, PwC Switzerland

Joseph Lamano

Principal, Digital Commerce Leader, PwC US