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As a Catalyst Sponsor of Microsoft Ignite 2026, PwC is showing what's possible at the frontier of AI, helping organizations turn ambition into business reality by making smarter decisions, empowering people and unlocking growth with Microsoft technology.
Through Frontier Transformation, PwC brings together industry insight, client stories and technology experience to show how organizations can move beyond experimentation and create measurable value from AI-led transformation.
At Ignite, PwC is leading sessions on scaling agentic AI and reimagining data classification in the Copilot era, alongside client conversations and experiences in the PwC Lounge.
Explore PwC thought leadership, tools and resources through our digital showcase.
Attend PwC sessions listed at Microsoft Ignite to explore how organizations can create measurable value with AI, strengthen cyber resilience and advance enterprise transformation. Speakers and locations will be added as details are confirmed.
Recharge, connect, and engage throughout the week at the PwC Lounge. Located close to the action at 1 Yerba Buena, join us for industry-focused sessions, keynote viewing parties, technology demonstrations and networking with industry peers.
From Data Foundation to Autonomous Action: Scaling Agentic AI in Production
Discover how leading organizations are building trusted, AI-ready data foundations to move beyond pilots and deploy agentic AI at scale, enabling autonomous decision-making, measurable ROI, and real-world business impact across sales, finance, and operations.
Beyond Keywords: AI-Driven Data Classification for Compliance, M&A, and the Copilot Era
Enterprise data is growing faster than any team can govern by hand, and the regulatory stakes keep rising. Overlapping requirements like the DOJ bulk data transfer rule, upcoming CCPA rules, and HIPAA, together with the rollout of Microsoft 365 Copilot, demand one thing: knowing precisely what sensitive data you hold and where it can go. Keyword- and pattern-based classification cannot deliver that at scale.
This session shows how Azure OpenAI, Microsoft Purview, and modern access and permissions management bring context-aware, AI-driven classification to enterprise data, moving past regex and dictionaries to defensible, auditable governance. Using real-world examples, we cover three high-stakes scenarios: meeting regulatory obligations, cleanly separating data in M&A carve-outs and securing a Copilot-ready enterprise against oversharing. You can leave with a reference architecture and a practical playbook for putting intelligent classification into production.
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