Transforming commercial pharma: navigating the future with advances in CRM

From seismic technology shifts to constantly evolving regulatory pressures, the pharmaceutical industry typically doesn’t stand still. Thriving in this environment often requires continuous reinvention and creativity.

The urgency of this calls on pharma executives to look across the value chain for growth levers and efficiency drivers to help boost business performance. This article explores enhanced customer engagement as one such lever, and the opportunity and challenges for the evolving CRM landscape in improving engagement with data, automation and building trust in AI.

Life sciences companies should embrace new strategies that reflect digitization, regulatory changes and growing demand for personalized experiences.