Reinvent customer experience with AI-powered contact centers

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PwC and AWS help organizations transform contact centers into intelligent, scalable platforms that help improve customer satisfaction, reduce costs, and drive measurable business value.

1 in 3

customers stop buying from a brand due to poor customer experience

PwC Customer Experience Survey 2025
20-50%

reduction in average handle time with AI-powered content centers

PwC analysis based on client engagements
30-40%

potential cost reduction with AI-powered contact centers

Gartner, Inc. 2024. Magic Quadrant for Contact Center Infrastructure.

From cost center to competitive advantage with Amazon Connect

PwC and AWS are helping organizations reimagine the contact center with Amazon Connect. By bringing together AI, data and human expertise, organizations can deliver more personalized customer experiences, empower employees to focus on higher-value work and create new opportunities for growth.

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From cost center to competitive advantage with Amazon

PwC and AWS are helping organizations reimagine the contact center with Amazon Connect. By bringing together AI, data and human expertise, organizations can deliver more personalized customer experiences, empower employees to focus on higher-value work and create new opportunities for growth.

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Customer experience is a growth imperative

  • Rising expectations 
    Seamless, personalized interactions are now a baseline 

  • Fragmented systems 
    Siloed tools often create inconsistent experiences and operational inefficiencies

  • Real business impact 
    Poor CX can drive turnover, lost revenue, and rising service costs

The modern contact center is an intelligence engine

Powered by AWS, Transformed by PwC

AI-powered contact center 

  • Omnichannel engagement across voice, chat, messaging

  • Built-in AI, analytics, and automation

Unified customer ecosystem 

  • Integration with CRM, data platforms, and enterprise systems

  • One connected view of the customer journey

Intelligent orchestration

  • Predictive routing and intent detection 

  • Real-time agent assist and sentiment analysis

Your contact center is talking

Discover the power of AI-powered customer engagement

Making connections count

PwC and AWS reinvent the contact center

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Adam Hood

Principal, PwC US

Alex Halper

Managing Director , PwC US

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