Reinvent customer experience with AI-powered contact centers

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PwC and AWS help organizations transform contact centers into intelligent, scalable platforms that help improve customer satisfaction, reduce costs, and drive measurable business value.

1 in 3

customers stop buying from a brand due to poor customer experience

PwC Customer Experience Survey 2025
20-50%

reduction in average handle time with AI-powered content centers

PwC analysis based on client engagements
30-40%

potential cost reduction with AI-powered contact centers

Gartner, Inc. 2024. Magic Quadrant for Contact Center Infrastructure.

Customer experience is a growth imperative

  • Rising expectations 
    Seamless, personalized interactions are now a baseline 

  • Fragmented systems 
    Siloed tools often create inconsistent experiences and operational inefficiencies

  • Real business impact 
    Poor CX can drive turnover, lost revenue, and rising service costs

The modern contact center is an intelligence engine

Powered by AWS, Transformed by PwC

AI-powered contact center 

  • Omnichannel engagement across voice, chat, messaging

  • Built-in AI, analytics, and automation

Unified customer ecosystem 

  • Integration with CRM, data platforms, and enterprise systems

  • One connected view of the customer journey

Intelligent orchestration

  • Predictive routing and intent detection 

  • Real-time agent assist and sentiment analysis

Your contact center is talking

Discover the power of AI-powered customer engagement

Making connections count

PwC and AWS reinvent the contact center

Contact us

Adam Hood

Principal, AWS Data & AI Leader, PwC US

Alex Halper

Managing Director , PwC US

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