Policy, Business, and Trade — Navigating Tomorrow’s Tax Landscape

The global tax landscape is being reshaped by forces such as policy and regulatory change, digital transformation, and the rise of AI. Over 700 PwC and industry tax professionals recently gathered at PwC’s Global Transfer Pricing, Trade and Indirect Taxes Conference 2025 to discuss how these issues are shaping business strategy.

Watch the videos below and tune into PwC's Policy on Demand for insight and analysis on how businesses can build resilient tax strategies amid today’s changing geopolitical landscape.


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AI, transfer pricing, and the need for more insight

PwC’s Global Transfer Pricing Network Leader, Horacio Pena, speaks with Brian Burt about AI’s role in transfer pricing and what new technologies are being developed for transfer pricing.

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PwC's Policy on Demand

AI, transfer pricing, and the need for more insight
5:50
AI, transfer pricing, and the need for more insight
Technology and the evolution of transfer pricing
13:16
Technology and the evolution of transfer pricing
Pressed with constraints, companies look to Operational Transfer Pricing
9:01
Pressed with constraints, companies look to Operational Transfer Pricing
Taxes, tariffs, and changing global trade patterns beyond the United States
11:22
Taxes, tariffs, and changing global trade patterns beyond the United States
Using technology, insights for compliance
7:37
Using technology, insights for compliance
Dispute resolution: Consistency on a global scale
7:07
Dispute resolution: Consistency on a global scale
Tension and opportunity of designing a transfer pricing framework
7:47
Tension and opportunity of designing a transfer pricing framework
Pivoting customs as compliance to a value driver
6:38
Pivoting customs as compliance to a value driver
The new frontier for digital business models
5:03
The new frontier for digital business models
Addressing IEEPA and other hurdles on the trade landscape
6:31
Addressing IEEPA and other hurdles on the trade landscape

About Policy on Demand 

Policy is always moving — and so are we. Our specialists track every shift, from legislation to regulation, helping you understand what’s coming and what it means for your business. With Policy on Demand you get real-time insights, specialist briefings and timely analysis — delivered when and how you need it. From global trade to state and local tax, our specialists bring deep experience — including former leaders from Congress, Treasury and the IRS. 

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Contact us

Horacio Peña

Horacio Peña

Global Transfer Pricing Leader, PwC US

Tel: +1 (917) 478-5817

Brian Burt

Brian Burt

Transfer Pricing & Customs Tax Services Leader, PwC US

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