We work alongside asset and wealth managers and asset servicers to design and deliver future-ready operations

Asset & Wealth Management Operations

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Overview

Asset and wealth managers are navigating rising complexity across platforms, processes and data. We combine strategy with functional expertise, hands-on implementation experience, and a deep understanding of the platforms, products, and operating models shaping the industry. Working alongside your teams, we simplify and modernize operations—so your programs scale efficiently, core processes become digital by design, and performance can keep improving.


Market trends

69%

of AWM leaders pursuing strategic partnership, consolidation or M&A say increasing operational efficiency is a factor

Source https://www.pwc.com/us/en/industries/financial-services/library/asset-wealth-management-trends.html
43%

of AWM leaders say AI will help achieve new revenue streams and 43% think it would speed time to market and improve CX

Source https://www.pwc.com/us/en/tech-effect/cloud/cloud-ai-business-survey.html

Capabilities

Front-to-back operating model strategies for scalable execution

Redefine operating structures to align functions and power growth at scale. We design strategies across the investment lifecycle that connect talent, data, and platforms to next-phase priorities and delivery models, positioning your organization to scale effectively and adapt as conditions change.

Core platform and data architecture modernization

We modernize enterprise architecture to eliminate fragmentation, reduce complexity, and accelerate digitization. With a focus on integration, extensibility, and platform readiness, we help you lay the foundation for automation, generative AI, and data orchestration: capabilities that have moved from emerging opportunities to today’s operational imperatives.

Process and workflow optimization

Reimagine how critical operations flow through the end-to-end value chain. We digitize and streamline processes such as reconciliations, client onboarding, and reporting to speed time-to-value, reduce friction, and unlock cost and capacity. With automation, intelligent orchestration, and simplified execution, you can gain efficiency and scalability across front-to-back-office workflows.

Data strategy and enablement

Transform data into a driver of performance across the enterprise. We work with you to define and implement data strategies that strengthen reporting, regulatory compliance, and client insights - enabling more personalized experiences and AI-enabled decision-making. With a focus on architecture, governance, and quality aligned to operational needs and system integration, we help your team unlock trusted insights to act with confidence.

Vendor strategy and implementation

Cut through vendor complexity to choose and integrate the right platforms. We evaluate, deploy, and connect technology solutions aligned to asset-class requirements, business needs, and growth objectives. With deep ecosystem fluency and cross-client implementation experience, we help you get greater value from your vendor strategy.

End-to-end transformation

Drive change across the enterprise with speed and precision. Together, we align strategy, digitize workflows, modernize platforms, and evolve the investor and advisor experience: shaping front, middle, and back-office operations into a connected model that scales at pace.


Insights


Contact us

Sarah Daubenspeck

Principal, PwC Sector Operations Practice Lead, PwC US

Tamika Boateng

Managing Director, Asset and Wealth Management Operations, PwC US

Erich Butters

Partner, Asset and Wealth Management Operations, PwC US

Rohan Patankar

Director, Asset and Wealth Management Operations, PwC US

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