Adapt and lead through disruption with a smarter path to sustainable growth.

Growth and Transformation Strategy

Overview

Markets are shifting, making growth harder to win. Leaders can’t cut their way to growth—they need to refocus investment on what drives it. We help reshape cost structures with Fit for Growth®, reinvent business models and embed tax into transformation so change holds across markets. Grounded in benchmarks and industry insight, our integrated approach helps organizations realize value faster and reinvest in the capabilities that drive profitable outcomes.

Market trends

83%

of companies are adopting a more long-term, US-focused strategy, shifting toward greater alignment with national policies.

Source https://www.pwc.com/us/en/library/pulse-survey/business-outlook-100-days/sectors.html

40%

of global CEOs don’t think their businesses will be economically viable in 10 years if they continue on their current path.

Source https://www.pwc.com/gx/en/ceo-survey/2025/28th-ceo-survey.pdf

18%

higher operating profit margins (EBITDA) earned by companies that focused resources and thought more boldly about growth.

Source https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-predictions.html

42%

of CEOs say their company has begun competing in new sectors over the past five years.

Source https://www.pwc.com/gx/en/issues/c-suite-insights/ceo-survey.html

Capabilities

Enterprise cost structure and value realization (Fit for Growth)
Growth and business model reinvention
Tax services – growth systems and BMR

Enterprise cost structure and value realization (Fit for Growth)

Organizations face pressure to improve margins while continuing to invest in growth. Our Fit for Growth methodology helps reshape cost structures and align operating models to strategy. With AI-powered diagnostics and digital enablers, teams can identify early wins and accelerate execution through Agile delivery—driving up to 40–50% greater impact.

Growth and business model reinvention

The next wave of growth requires bold moves. We help organizations rethink how they create, deliver and capture value—moving beyond incremental change to redesign how they compete and operate. Using our reinvention framework, we collaborate with leaders to build resilient, future-ready business models.

Tax services – growth systems and BMR

Align tax strategy to business model change from day one. We embed tax into transformation so value chain and operating changes are designed with compliance in mind. From entity and supply chain design to incentives and indirect tax, we help organizations stay compliant while adapting to evolving policy and reporting requirements.

Insights

Leading organizations are turning strategy into a competitive advantage—aligning cost, growth and operating models to drive measurable outcomes.

Case studies

Contact us

Mohib Yousufani

Principal, Strategy&, PwC US

Required fields are marked with an asterisk(*)

First Name*

Last Name*

Company Name*

Job Title*

Job Function*

Email address*

Location*

Details about your inquiry*

Your personal information will be handled in accordance with our Privacy Statement. You can update your communication preferences at any time by clicking the unsubscribe link in a PwC email or by submitting a request as outlined in our Privacy Statement.

Hide

© 2017 - 2026 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.