PwC’s 2026 Exchange: PwC

Overview

The business agenda has never been more interconnected. Geopolitical shifts, economic uncertainty, workforce transformation, and accelerating technological change are reshaping industries and the global competitive map all at once.

At the center of this shift is AI—not as a standalone technology initiative, but as the capability reshaping how organizations compete and where they place their bets for growth. The organizations pulling ahead are becoming intelligent enterprises—connecting strategy, people, technology, and execution to enable faster decisions, greater adaptability, and sustained advantage.

At PwC's 2026 Exchange, we'll cut through the AI noise to focus on what drives real business performance—through candid discussions, real-world case studies, and executive sessions with leaders moving from ambition to advantage.

Join senior leaders at The Ritz-Carlton, Dove Mountain in Marana, Arizona, October 14–16, 2026, and leave equipped not just to navigate the decade ahead—but to define it.

Join us

About The Exchange

For over 25 years, The Exchange has been a vibrant community where senior executives, academics, scientists, and entrepreneurs from diverse industries come together to share insights, spark innovation, and build lasting connections. Rooted in collaboration and forward-thinking, we tackle the most important business and societal challenges—so you can lead, grow, and make a difference.

Speakers and contributors

Chief AI Officer, PwC

Principal, Advisory Marketing Leader, PwC

Advisory Sector Leader, PwC

Workforce Solutions Practice Leader, PwC

Networking

When you register, we’ll ask for a current biography and photo to include in our event app, PwC Live, to support networking. Before the event, you’ll receive an email with access instructions. The app features participant bios, real-time updates on sessions, activities, logistics, and more.

Networking activities

Scorpion hike after sunset

Time: 8:00 pm

Experience the magic of the desert as it comes alive under the stars on this casual, one-hour night hike through the Tortolita Mountains. Led by expert naturalists, you’ll explore the nocturnal wonders of the desert landscape just minutes from The Ritz-Carlton, Dove Mountain.

Armed with special UV flashlights (black lights), you’ll hunt for the desert’s most elusive night creatures — glowing scorpions! From tiny bark scorpions to impressive giant hairy scorpions, these fascinating critters light up like tiny neon jewels on the desert floor.

Don’t worry — the scorpions are quite small, and wearing sturdy closed-toe shoes will keep your feet safe and comfortable as you navigate the trails. Just remember to stay on the path, keep your eyes peeled, and get ready for an unforgettable desert night adventure!

Tee off at The Golf Club at Dove Mountain

Tee times starting at 8:00 am

Play on a world-class 9-hole Jack Nicklaus Signature Golf Course nestled against the stunning Tortolita Mountain range. Golfers will be challenged by large greens featuring dramatic movement throughout the course, winding along desert washes surrounded by native plants and wildlife, including centuries-old Saguaro cacti. There is an option to play 18 holes by playing the course twice with different pin placements.

Ecology jeep tour

Time: 8:00 AM – 11:00 AM

Pull on your favorite jeans and join us for a two-hour Desert Ecology Jeep Tour through the stunning Sonoran Desert. Discover the fascinating history, plants, and wildlife of this unique environment, and marvel at the majestic saguaro cactus up close.

Guests will get to participate in engaging talks and demonstrations and have the chance to try some amazing desert treats firsthand. This tour offers an immersive way to explore and connect with the natural beauty of the desert.

Cactus discovery hike

Time: 8:00 AM – 10:00 AM

This is our second-level hike—a moderate 350-foot elevation gain into Wild Burro Canyon via the Lower Javelina Trail. Along the way, we'll discuss the desert's edible flora and fauna and sample items that may be in season.

Dinner and entertainment followed by a unique stargazing experience

Time: 6:00 pm
Location: Brisa Lawn, The Ritz-Carlton, Dove Mountain

Join us for an elegant evening under the stars beginning with a delightful dinner and entertainment on the scenic Brisa Lawn. Enjoy a relaxed and convivial atmosphere as you dine in the stunning desert surroundings alongside fellow attendees.

After dinner, embark on a truly enchanting celestial journey with a private stargazing experience. Discover why Tucson is known as the birthplace of the dark sky movement. You’ll relax comfortably while witnessing dazzling nebulas and galaxies, bringing the wonders of the cosmos to a vivid life.

Dreamcatcher workshop and lunch (Activity for spouses/significant others)

Time: 10:00 am  – 1:00 pm
Location: The Ritz-Carlton, Dove Mountain

Dream catchers are a cherished Native American tradition, designed to protect sleepers by catching negative dreams in their web while allowing positive dreams to pass through the center and down the feathers.

In this hands-on workshop, you’ll create your own dream catcher to take home as a special Southwest keepsake. The experience also includes a 10 to 15-minute lecture covering the artisan’s background, the story behind dream catchers, and step-by-step guidance to complete your project.

After the workshop, enjoy a relaxed lunch at the Ignite Lounge & Bar. Featuring a vibrant atmosphere and a menu inspired by Southwestern flavors, Ignite offers the perfect setting to unwind, connect, and savor delicious cuisine.

Closing dinner, entertainment and glow golf

Time: 6:15 pm – 9:00 pm
Location: The Kiva Room & Patio

Experience an unforgettable evening in the beautiful Kiva Room & Patio, a premier space at The Ritz-Carlton, Dove Mountain. This intimate setting showcases a dramatic stone rotunda and breathtaking views of the Sonoran Desert and the Tortolita Mountains, perfectly blending rustic elegance with Southwest-inspired “Kiva” design elements, including a cozy fire pit and natural stone accents.

Enjoy exceptional dining accompanied by the vibrant sounds of a local band, setting the perfect mood for connection and celebration.

Once the sun sets, the Glow Golf experience begins. Drop in any time after dark to play at your own pace— stay for friendly competition under the stars. It’s a playful, illuminated spin on classic golf that guarantees great memories and plenty of laughs.

Ancient Rock Art Hike

Time: 6:30 AM

Join us for a 60-minute serene sunrise hike into Wild Burro Canyon, where you’ll discover ancient Hohokam petroglyphs etched into the desert rock and experience the mystique of these ancient symbols while enjoying the peacefulness of the desert awakening in the early morning light—a truly unforgettable start to your day and a unique opportunity to connect with the region’s rich cultural history and natural beauty.

Logistics and details

Fees
Accommodations
Air and ground transportation
Air travel
Parking

Fees

There is no registration fee for PwC’s Exchange. Participants cover all hotel room fees and taxes, airfare, and ground transportation to/from the hotel. The Exchange covers all sponsored meals, program materials, and sponsored activities.

Accommodations

Registration deadline: Tuesday, September 22, 2026

Nestled in the breathtaking Sonoran Desert just outside Tucson, The Ritz-Carlton, Dove Mountain offers a world-class retreat known for its luxurious accommodations, stunning mountain views, and exceptional service, earning its status as one of Arizona’s premier resort destinations.

PwC will confirm your room based on your registration dates. A special rate of $379 per night (excluding resort fees and taxes) is available for your stay. If you want to extend your stay over the weekend, please reach out and we will confirm, subject to hotel availability.

Check-in is at 4:00 pm PT; check-out is at 11:00 AM PT. A credit card is required for room charges and incidentals. For changes or questions, contact the Exchange team: us_the_exchange@pwc.com.

Air and ground transportation

Please note that The Ritz-Carlton, Dove Mountain does not offer shuttle service.

If you prefer to organize your own transportation, The Ritz-Carlton Dove Mountain offers an in-house transportation team. For information on how to book their services, please visit the hotel’s website.

Please plan to be at The Ritz-Carlton, Dove Mountain in Marana by Wednesday, October 14, at 12:00 pm for the official start of PwC’s 2026 Exchange. We will host a closing celebratory dinner on Thursday, October 15, with an optional sunrise hike and morning programming on Friday, October 16.

Air travel

Participants are responsible for air and ground transportation to and from The Ritz-Carlton in Marana, AZ. The closest commercial airport is Tucson International Airport (TUS), located about 30 miles (45 minutes) south of the resort. For more flight options, Phoenix Sky Harbor International Airport (PHX) is located about 95 miles (90 minutes to 2 hours) to the northwest. Please plan to arrive at The Ritz-Carlton, Dove Mountain by Wednesday, October 14 by 12:00 pm ET to check in, pick up registration materials, and kick off the program with a welcome lunch.

Parking

Valet Parking is available to all overnight guests for a charge of $42.00 per night. Valet parking is required for guests staying at The Ritz-Carlton, Dove Mountain.

FAQs

By Tuesday, September 22, 2026, please send notice of cancellation to the Exchange Team and we’ll cancel your event and hotel reservation.

Smart casual is suggested for the business program—jeans are welcome. We recommend bringing a light sweater, as indoor temperatures may vary. For daytime activities, comfortable shoes are a must, and athletic or golf attire is appropriate. A jacket and umbrella are optional but encouraged, depending on the weather. Dinners will be resort casual and outdoors.

Participants are welcome to bring a guest, such as a spouse, or guest over 18 years of age. Guests are invited to join in breakfasts, evening meals, and all planned activities.

There is no registration fee for PwC’s Exchange. Participants cover all hotel room fees and taxes, airfare, and ground transportation expenses. The Exchange covers all sponsored meals, program materials, and sponsored activities.

Please plan to be at The Ritz-Carlton, Dove Mountain in Marana by Wednesday, October 14, at 12:00 pm for the official start of The Exchange. If you are arriving on Tuesday, October 13, you are welcome to take part in Wednesday morning activities. Additionally, we will host a closing celebratory dinner on Thursday, October 15, with an optional sunrise hike on Friday, October 16.

The 2026 Exchange

Overview

Join us

About The Exchange

Speakers and contributors