Take finance from efficiency leader to strategic advisor and power your next phase of growth.

Finance function strategy

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Overview

The pace of change demands a finance function that can not only adapt quickly but also inform strategic decisions. We work alongside CFOs to transform finance—aligning capabilities, cost structure, technology, and workforce to enterprise goals. From AI-powered analytics to scalable operating models, faster insight generation, and smarter capital allocation, we help you define your finance strategy and unlock sustainable value through digital finance so you can power growth for the business.


Market trends

43%

of CFOs say establishing finance as a business partner is a top priority amid volatility and complexity

Source https://www.pwc.com/us/en/services/consulting/finance-accounting-transformation/library/digital-finance-transformation-by-investing-in-your-epm-platform.html
9 in 10

finance leaders say striking the balance between cost cutting and investing for growth is a top transformation challenge

Source https://www.pwc.com/us/en/library/pulse-survey/business-reinvention/cfo.html

Capabilities

Finance strategy

Unlock finance's full potential across the enterprise. We work with CFOs to design strategies that connect finance directly to business outcomes—rebalancing costs, building scalable operating models, and embedding accountability into performance measures to deliver value beyond the function.

AI enablement

Define how AI and analytics will reshape your finance function for the future. We help you build a digital finance roadmap that identifies where automation, predictive analytics, and AI-enabled planning can have the greatest impact—accelerating decision-making and freeing resources for higher-value work. From there, we prioritize use cases, assess readiness, and sequence investments to give you a clear path from strategy to execution.

Cost structure

Gain visibility into what’s really driving your costs—not just where they land. We use our NextGen Cost Analytics tools to turn opaque allocations into clear, actionable cost drivers across the organization. Our analysis gives finance leaders the clarity to make sharper decisions on pricing, efficiency, and growth—replacing guesswork with data-driven insight that directly links cost management to enterprise value.

Operating model

Scaling finance is hard when operating models aren’t built for change. We work with you to redesign finance delivery across shared services, global business services, outsourcing, and hybrid structures. Reduce non-core costs and create a scalable operating model with flexibility and resilience built in so you can strengthen finance's ability to support growth.

Global business services

Move global business services (GBS) from transactional support to strategic enablement. We help you embed analytics, automation, and centers of excellence into your GBS model so finance can shift from routine execution to proactive business support—driving smarter decisions and stronger outcomes.

Treasury and capital management

Put capital strategy at the center of your growth agenda. We work with you on capital allocation, liquidity planning, and treasury transformation to align financial flexibility with business ambition. Our approach strengthens working capital, improves visibility into cash flows, and frees capacity for reinvestment—helping you power your next phase of growth with confidence and financial resilience.


Insights


Contact us

Ed Ponagai

Finance Transformation Principal, PwC US

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