Cloud security

Business runs on technology — and much of it is in the cloud. Cloud use has always been about business innovation: adopting new, more flexible ways to work; inventing new business models; connecting technologies to better operate a business; and providing superior service to customers and clients. 

So why does cloud security continue to demand attention? Simple answer: the cloud is changing. Companies’ rapid adoption of cloud technologies in hybrid and multi-cloud environments, plus the consolidation of cloud hyperscalers, have led to concentrated risk. This concentration heightens the potential impact of data access misconfigurations, breaches and integration challenges. And as threat actors evolve, so must cloud security strategies — making continued investment crucial for mitigating these intensified risks.

But it’s not happening yet. PwC’s 2025 Global Digital Trust Insights survey found that cloud-related threats are not only executives’ most concerning cyber threat, but also the one they feel least prepared to address. Time to consider a new approach. Collaborate with your CIO, CTO, Transformation teams and other leaders around cloud innovation to get creative with cloud-native or cloud-first security. Then expand that creative collaboration with your cloud service providers — the hyperscalers that have the scalability and scope to tackle security. Cloud can deliver a highly modular, flexible and automated security model.

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