Redesign sales and commerce for how customers discover, evaluate, and buy today

Sales and commerce

test with image

Overview

The way customers engage and buy is fundamentally shifting—but many sales and commerce operations aren't built to keep pace. We help you align your operating model, channels, and technology into a unified system that moves faster, converts more, and delivers consistency across direct, partner, and digital channels. And as AI agents increasingly shape how buyers research and transact, we help make your products and services easier to find and easier to choose.


Market trends

70%

of executives say customer expectations are evolving faster than they can adapt

Source https://www.pwc.com/us/en/services/consulting/commercial-excellence/library/2025-customer-experience-survey.html
61%

of buyers prefer a rep-free buying experience, according to Gartner

Source https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience
54%

of companies are actively using or planning to use AI agents in sales and marketing within six months

Source https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-agent-survey.html
67%

of executives believe AI agents will drastically transform existing roles within the next 12 months

Source https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-agent-survey.html

Capabilities

Sales operating model design

Design a sales model that is clearer, faster, and easier to execute. We help define roles, coverage, handoffs, and ways of working so sales teams can focus on the right opportunities, work better across channels, and deliver a more consistent customer experience.

GTM strategy and market planning

Define how you go to market as customer buying behavior continues to shift. We help sharpen the value proposition, identify high-potential segments, and build attack plans that align sales, marketing, and product around shared growth targets. Gain a go-to-market strategy that's clearer, more measurable, and easier to execute across the organization.

Channel strategy, territory, and coverage

Reach the right accounts through the right channels with the right level of effort. We assess territory design, account segmentation, and route-to-market mix to pinpoint where coverage is fragmented or underperforming. Get an integrated view of where to invest seller time and resources—improving productivity across strategic accounts, mid-market, and self-service segments while reducing wasted motion.

Sales and commerce technology, and automation

Shorten sales cycles and bring consistency to how the organization quotes, orders, and renews. We design and deploy CRM, CPQ, and digital commerce platforms that connect quoting, ordering, renewals, and account visibility. Sales teams spend less time navigating disconnected tools and more time closing deals, while leaders gain better insight into pipeline health, lifecycle performance, and expansion opportunities.

Performance and incentive management

Get better visibility into how your sales team is performing and whether your rewards are driving the results you want. We design clear metrics and real-time insight into pipeline health, plus compensation structures and quotas that reinforce behaviors driving revenue and margin across direct, partner, and hybrid channels. Performance gaps surface earlier, incentives amplify strategy, and sellers have clearer targets tied to enterprise goals.

Sales enablement activation and upskilling

Move from strategy to execution in weeks, not quarters. We stand up sales transformation pods with ready-to-use playbooks, guided selling tools, training content, and real-time coaching to activate new sales motions quickly. Teams ramp faster, adoption sticks, and value capture starts sooner—building momentum that compounds as the program scales.

Partner ecosystem and enablement

Make the partner channel a growth engine—not a management burden. We help design partner programs, streamline onboarding, and build enablement that equips partners to sell effectively on your behalf. Relationships become more productive, time-to-value shortens, and the indirect channel contributes at scale.

Agentic transaction enablement

Prepare your commerce platform for a future where AI can support more of the buying process. We help modernize quoting, inventory visibility, and transaction workflows using headless architectures from Salesforce Commerce Cloud and Adobe Commerce. This includes deploying CPQ and inventory agents, plus establishing transaction rails through protocols like ACP, UCP, MCP, and A2A—so digital and AI-assisted buying becomes more secure, scalable, and easier to use over time.


Insights


AI is changing both how sales teams work and how customers buy. Companies need to modernize the full commercial engine—from seller productivity to digital buying and transaction readiness. The companies that move now will define the next era of growth.

Jonathan KletzelSales, Service, & Marketing Practice Leader, PwC US

Case studies


Contact us

Joe T. Palladino

Partner, Advisory, PwC US

Sindhu Zachariah

Principal, Salesforce Practice, PwC US

Follow us

Required fields are marked with an asterisk(*)

Your personal information will be handled in accordance with our Privacy Statement. You can update your communication preferences at any time by clicking the unsubscribe link in a PwC email or by submitting a request as outlined in our Privacy Statement.

Hide