Unlock continuous value from your CX technology across Salesforce, Adobe, Microsoft, and beyond.

CX technology managed services

test with image

Overview

Better customer experiences and sustained commercial performance aren't created at launch. They're built over time—by how well your platforms, data, and journeys run and improve. We operate and evolve your CX technology stack across Salesforce, Adobe, Microsoft and other integrated ecosystems. Drawing on our deep platform expertise, we help manage releases, integrations, data, and performance while embedding automation, analytics, and AI so your platforms deliver continuous value.


Market trends

82%

of executives say their companies are struggling to realize value from technology investments

Source https://www.pwc.com/us/en/library/pulse-survey/business-reinvention/technology-leaders.html
67%

of top performers use managed services to close capability gaps and gain strategic advantages

Source https://www.pwc.com/gx/en/services/managed-services.html
100M

in cost savings identified by reducing manual tasks across managed services, freeing up teams for higher-value work

Source https://www.pwc.com/us/en/library/case-studies/business-services-transformation-pwc.html

Capabilities

Salesforce Managed Services

Drive connected customer experiences and top-line growth from your Salesforce investment. We run and continuously improve your Salesforce environment—across Marketing, Sales, Service, and Revenue Cloud—managing the full customer lifecycle so you get faster outcomes, better CX, and more value year after year.

Adobe Managed Services

Keep up with today's customers who expect experiences that learn, adapt, and respond in real time. We run and continuously improve your Adobe Experience Cloud environment—managing campaigns, data, journeys, and personalization, so your platform keeps pace and engagement keeps growing.

Microsoft Dynamics 365 Managed Services

Stay agile in a changing customer landscape while keeping operations standardized and efficient. We operate and evolve your Dynamics 365 environment by managing workflows, integrations, data, and AI. With your platform running at its optimally, your business can adapt faster, connect more meaningfully, and make decisions backed by real-time insights

Application Evolution Services

Build flexibility into your CX platforms, so they grow and evolve with your business. We support, maintain, and enhance cloud applications—handling release cycles, regression testing, and ongoing improvements, so your teams aren't stuck in maintenance mode. Keep platforms current, operations stable, and gain the flexibility to adapt in an ever-changing commercial environment.

CX cloud operations

We deliver cloud capabilities that integrate automation and continuous improvement methods to support your day-to-day operations, from incident management to performance monitoring. Issues get resolved faster, recurring problems get addressed at the root, and your platforms consistently enable the outcomes your commercial teams depend on.

Engineering operations

Extend the life and performance of custom code and legacy components within your CX ecosystem. We provide an extensive range of engineering operations services customized to your specific business requirements. Get consistent support, smooth modernization, and ongoing improvements for both custom and legacy applications—so you can continue to compete and win in a digital-first market.

CX data, analytics and insights

Turn fragmented customer data into intelligence you can act on. We deliver industry-specific solutions to derive business insights from structured and unstructured data—connecting customer history, transaction patterns, and relationship context across your CX platforms. Uncover commercial opportunities and shift from reporting the past to anticipating what drives revenue and lifetime value.

Automation and AI enablement

Prepare your CX operations to do more with less—without losing the human judgment that matters. We enable, tune, and operate automation and AI within your Salesforce, Adobe, and Microsoft platforms so technology handles routine work and your teams focus on the customer moments that matter most.

Enterprise testing

Move faster without breaking what works. We help overcome testing challenges across CX platforms with skilled teams, smart shoring models, and automation tools that validate releases, integrations, and enhancements before they reach production. Issues surface earlier, rework drops, and quality stays high while the enhancement pipeline keeps moving and costs stay in check.


Technology


Insights


Case studies


Contact us

JP Regit

CX Managed Services Practice Leader, PwC US

Follow us

Required fields are marked with an asterisk(*)

Your personal information will be handled in accordance with our Privacy Statement. You can update your communication preferences at any time by clicking the unsubscribe link in a PwC email or by submitting a request as outlined in our Privacy Statement.

Hide