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On Demand | Aired July 22, 2026
From AI to impact: What it takes to run an intelligent enterprise. We’ll explore what it takes to embed AI into how decisions get made, build accountability that holds as autonomy scales, and turn isolated wins into enterprise-wide performance. At the center of every conversation is the shift toward the intelligent enterprise, where the advantage doesn’t come from what you’ve invested, but from how well your entire enterprise was designed to perform because of it.
The customer has changed. Has your business? The way customers discover, evaluate, and buy has fundamentally changed — and the commercial organization wasn’t built for it. This session explores what it takes to rebuild every customer-facing function as one intelligent system, where proprietary data becomes a compounding advantage, agents and humans are choreographed rather than automated, and every interaction drives measurable business outcomes.
Learning objectives:
By the end of this webcast, participants will be able to:
- Identify how leading companies use their own data and AI to drive customer growth.
- Describe how AI and people can work together across sales, marketing, and service to deliver measurable results.
- Explain how to use AI in everyday business decisions and keep teams accountable as it scales.
Presenters:
Dr. Pippa Malmgren, Global economist; former US presidential advisor; CEO and founder, Geopolitica Institute
Johannes Evenblij, Global Consumer & Commercial Transformation Leader, PepsiCo
Heather Adkins, Chief Marketing Officer, Trimble
Ian Kahn, Principal, Customer and Commercial Excellence Leader, PwC US
Jon Glick, Principal, Advisory Marketing Leader, PwC US
Who should attend: C-suite leaders and their direct reports across commercial, finance, risk, operations, and strategy functions. Each session is designed to be valuable individually, with the full series offering a complete view of enterprise design in the AI era.
CPE Credit: This does not qualify for CPE.
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