Insurance business strategy

Are you prepared for the future?

The insurance industry is undergoing more upheaval than any other. Disruptors include changes in industry regulation, customer behavior, distribution channels, traditional and new competitors and core technologies of production and service.

  • Can you quickly and decisively respond to important new challenges and opportunities?
  • What will your markets look like, who will be your most important customers and competitors, and how are customer expectations likely to change?
  • How can you get closer to customers and better understand their needs?
  • Is your business nimble and innovative enough to compete with the mobile companies, internet providers and other new entrants that are making inroads into the market?
This is InsurTech’s moment. Will insurers seize the opportunity?

InsurTech has become a powerful driver of change in the insurance industry, but it’s no silver bullet. Make its innovations work for you by putting the focus back where it belongs: on the capabilities that make your company unique.

Learn more



PwC helps insurers redesign and improve their businesses, increase market presence and enhance operational efficiency and effectiveness.

Business design

  • Define growth strategies to capture market share.
  • Design operating models to reduce complexity and improve effectiveness.
  • Create operational and technology strategies to improve market responsiveness.

Customer impact

  • Develop and improve direct distribution capabilities and integrated multi-channel strategies.
  • Explore new capabilities that online strategies enable.
  • Guide customer-driven innovations and product speed-to-market

Information advantage

  • Enhance analytical capabilities and seek new insights to create an information advantage

Mobilization and execution

  • Transform core operations and platforms to improve operating leverage, market agility and operational effectiveness.


{{contentList.dataService.numberHits}} {{contentList.dataService.numberHits == 1 ? 'result' : 'results'}}

Contact us

Marie Carr

Global Growth Strategy, US Financial Services Practice, PwC US

Tom Kavanaugh

Insurance Advisory Principal, PwC US

Follow us