America in motion

PwC at Groceryshop 2025

September 28 - October 1, 2025 I Mandalay Bay, Las Vegas

PwC is proud to sponsor Groceryshop 2025, where grocery and consumer goods leaders explore what’s next. We’re bringing insights on AI, innovation, operations, and digital transformation to help retailers and brands navigate change and lead with confidence. From supply chains to customer experience, we turn complexity into opportunity.

Blurring the aisles: The next era of consumer, store and shelf

Join PwC’s Innovation Session at Groceryshop 2025 and see how AI-powered synthetic customers are redefining the future of retail strategy.

Step inside the world of synthetic customers—AI-driven models that unlock faster, smarter ways to design, test, and scale new ideas. We’ll show you these personas in action and teach you how to harness them to accelerate your test-and-learn cycle, powering hyper personalization that goes beyond loyalty to true intimacy—anticipating what your customers want before they even know it themselves.

Note: You must have a ticket to Groceryshop to attend the innovation session.

Attending Groceryshop 2025?

Register for PwC’s innovation session


Contact us

Carla DeSantis

Carla DeSantis

CPG Leader, PwC US

Kelly Pedersen

Kelly Pedersen

Retail Leader, PwC US

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