San Francisco 49ers and PwC join forces to transform the digital fan experience

SANTA CLARA, CA – The San Francisco 49ers and PwC proudly announced a new partnership to reshape traditional fan engagement. As the first-ever Official Digital Consulting Partner of the five-time Super Bowl champions, PwC will introduce leading technology into a fresh playbook for 49ers fans.

The future of fandom starts now

PwC plans to leverage the power of digital transformation to deliver a reimagined experience. For the 49er Faithful, this means an immersive model that transcends game day, bringing fans closer to the action and their favorite team 365 days a year, from the 50-yard line to around the world.

“PwC combines sports, media, and tech like no other, making them the perfect teammate to help us revolutionize the 49ers fan experience,” said Costa Kladianos, EVP of Technology for the 49ers. “We can host 70,000 fans for each home game and want to offer each one of them a personalized VIP experience. With our mutual traditions of success, it was a no-brainer for us to join forces with PwC.”

Over the multi-year partnership, PwC will work with the team and their fans to roll out a holistic strategy for a future-proof digital landscape. As part of the collaboration, PwC signage will appear throughout Levi’s Stadium, home of the 49ers and across the team's official digital and social platforms.

“Success comes from anticipating what comes next and transforming that vision into reality,” said Tyson Cornell, Advisory Leader at PwC. “PwC sits at the intersection of ambition, innovation, and execution, bringing experience and strategy to produce game-changing results. Our team is ready to work alongside the 49ers and set a new benchmark for premium engagement across the league.”

Fans can look forward to more updates over time as PwC ushers in a new era of innovation for the iconic franchise.

About the San Francisco 49ers

The San Francisco 49ers, owned by the York family, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has eight conference championships and 22 divisional championships and was the first major league professional sports team to be based in San Francisco over 75 years ago. Please visit 49ers.com and follow the 49ers on Facebook and Twitter @49ers.

About PwC

At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We’re a tech-forward, people-empowered network with more than 360,000 people in 136 countries. Across audit and assurance, tax and legal, deals and consulting we help clients build, accelerate and sustain momentum. Find out more at www.pwc.com. 

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