Assurance for AI – the first solution of its kind – will empower businesses with trust and confidence in the Age of Intelligent Automation
June 3, 2025 – Today, PwC, announced the launch of Assurance for AI—a first-to-market set of services and solutions to provide independent assurance and other related services over artificial intelligence (AI) systems. This will help businesses meet a growing need over their AI—providing confidence that it’s designed, deployed, and operated responsibly, transparently, and, in a growing number of situations, aligned with regulatory expectations.
“As organizations increasingly adopt AI to drive innovation, transform operations and unlock new sources of value, it is becoming integral to decision-making across industries, and the need for trust has never been greater,”
“With this opportunity comes a parallel demand: stakeholders—including boards, regulators, customers and the public—want confidence that it is effective, fair, accountable and trustworthy. Assurance for AI can help deliver this confidence.”
To meet the needs of the evolving risk, regulatory and business landscape, PwC’s AI assurance services are delivered by multidisciplinary teams that combine deep technical knowledge of AI and machine learning with proven expertise in risk management, internal controls, audit and attest services and external standards. These services help organizations:
- Gain independent perspective on the integrity, robustness and fairness of their AI systems;
- Assess governance frameworks and control environments;
- Evaluate data sourcing and related management practices to address risks of bias, drift and other common risks;
- Assess the design and effectiveness of their own monitoring and testing procedures;
- Provide users with tested insights to support outcome explainability and interpretability; and
- Receive insights into how company procedures compare to leading practices and emerging standards and regulations.
Trust Through Independent, Objective Assurance
For decades, PwC has been trusted to provide confidence—beyond the numbers—in the systems and technologies that underpin capital markets, the controls that safeguard digital systems and the processes that drive confidence in business outcomes.
Now, we continue to extend that role and responsibility into AI. Our independent assurance and other related services help organizations offer stakeholders a clear, evidence-based view of how their AI systems operate and how the organization is addressing related risks. Whether it’s preparing for new regulatory requirements, managing third-party exposure, upholding corporate values or having trusted, decision-useful information, our clients gain a competitive edge by demonstrating that their AI is responsible and worthy of trust.
Setting the Standard for Responsible AI
PwC has long played a leading and instrumental role in shaping practical solutions for the responsible use of AI. From contributing to standard-setting initiatives to developing proprietary frameworks and tools, we have helped define the standard for AI governance. Our work emphasizes pragmatism—helping clients as they navigate complex technical and ethical questions in ways that are actionable, measurable and aligned to business goals.
“As the first major professional services firm to bring the next evolution of AI assurance services to market — helping to advance the way organizations respond to the demand for transparency and trust in the AI systems they build — we are proud to continue to be profession-leading in a domain that will define the next era of business transformation,”
“Assurance for AI builds on our leadership, where we have been early movers in developing methodologies, tools and guidance that help as organizations align their AI practices with core principles, like fairness, transparency, privacy, safety and explainability.”
With Assurance for AI, PwC continues to stand ready to help clients achieve that confidence. Whether you’re building AI in-house or sourcing it from vendors, we provide an independent perspective, and the rigorous assessment that helps to move forward with trust, clarity and credibility.
“AI is reshaping business at every level, and with that transformation comes a critical need for trust,”
“With Assurance for AI, we’re helping our clients lead responsibly. By combining deep technical insight with assurance expertise, we’re excited to bring clarity, confidence and credibility to their AI systems.”
About PwC
At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We’re a tech-forward, people-empowered network with more than 370,000 people in 149 countries. Across audit and assurance, tax and legal, deals and consulting we help clients build, accelerate and sustain momentum. Find out more at www.pwc.com.
Contact us
Ryan Cangialosi
Senior Director | Assurance and Sustainability Communications & Corporate Affairs Leader, PwC US
